Approaches Flashcards
INTROSPECTION
Who was Wilhelm Wundt?
A German psychologist, known as the “father of psychology”
INTROSPECTION
What did Wundt open in 1879?
The first ever psychology lab
INTROSPECTION
What was Wundt the first psychologist to do?
Study psychology using investigations and a scientific method
INTROSPECTION
Define introspection
Introspection derives from the Latin meaning “looking into” and is about investigating internal events by examining conscious thoughts and feelings
INTROSPECTION
What did Wundt believe about introspection?
It allowed people to gain knowledge about their own mental and emotional state.
INTROSPECTION
What did introspection allow Wundt to do?
Compare different pp responses to the same stimuli and resultantly form general theories about perception and other mental processes
INTROSPECTION
Give one positive of this theory
It follows scientific procedures
INTROSPECTION
Give two negatives of this theory
- Wundt’s approach relied on “non observable” responses meaning it isn’t particularly reliable
- Nisbett and Wilson claim that we have little knowledge underlying our own procedures, decreases the validity
IS PSYCHOLOGY A SCIENCE
What are the three key features of a science?
- Observations
- Experiments
- Systematic methodology
IS PSYCHOLOGY A SCIENCE
What are the two key assumptions of psychology as a science?
- Every behaviour had a cause
2. Behaviour can be predictable
IS PSYCHOLOGY A SCIENCE
Positives of psychology as a science
Can establish cause of behaviour, scientific methodology involved
IS PSYCHOLOGY A SCIENCE
Negatives of psychology as a science
Much of subject matter is non-observable, psychology doesn’t tell us how people act in natural situations
BEHAVOURIST APPROACH
What does the behaviourist approach assume?
We are all born as blank slates and all behaviour is learnt from environment. Humans can be conditioned to behave a certain way.
BEHAVOURIST APPROACH
Define classical conditioning
Learning through association: paining two stimuli together to create a response
BEHAVOURIST APPROACH
Describe Pavlov’s dog study
Pavlov was conducting an experiment on the digestive system of dogs, when he realised their responses to food subtly changed over time. At first, he observed the dogs only salivated when food was placed directly in front of them, but they began to salivate to the sound of a bell directly before the food arrived.
BEHAVOURIST APPROACH
What did Pavlov’s dog study show?
Conditioned stimuli can lead to a conditioned response
BEHAVOURIST APPROACH
Describe the stimuli box thing
Unconditioned stimuli - unconditioned response
Unconditioned stimuli + neutral stimulus - unconditioned response
Conditioned stimuli - conditioned response
BEHAVOURIST APPROACH
Define operant conditoning
Learning through reinforcement
BEHAVOURIST APPROACH
Describe Skinner’s box
Rats in a box, one lever which releases food (PR). The rats pulled the lever frequently to get more rewards.
BEHAVOURIST APPROACH
Define reinforcement
A consequence which strengthens behaviour and increased the likelihood of said behaviour happening again
BEHAVOURIST APPROACH
Describe positive reinforcement
Producing a consequence that is rewarding or pleasant
BEHAVOURIST APPROACH
Describe negative reinforcement
Removing something that is unpleasant in order to make the desired behaviour occur
BEHAVOURIST APPROACH
Describe punishment
When a behaviour is followed by an undesirable consequence. decreasing the likelihood of it occurring again
BEHAVOURIST APPROACH
Define the schedules of reinforcement
Continuous reinforcement or partial reinforcement. Partial reinforcement is more effective.
BEHAVOURIST APPROACH
Give two positives of the behaviourist approach
- Classical conditioning: RWA in the form of slogans which we associate with a product
- Operant conditioning: uses experimental methods, controlled conditions to establish a cause and effect
BEHAVOURIST APPROACH
Give one negative of this approach
Experiments on animals: unethical, and cannot generalise the findings onto humans who have more complex cognitive processes
SLT
What is the main assumption of the Social Learning Theory?
Learning through observations
SLT
Who conducted the bobo doll study?
Albert Bandura
SLT
Describe the bobo doll study
72 children split into three groups Group 1: adult was violent towards doll Group 2: adult wasn't violent Group 3: no adult or bobo doll In every situation the children modelled the adults behaviour
SLT
Describe the process of learning through observation
Modelling: a role model does behaviour which people learn and copy from
Imitation: copying the behaviour of a role model
Identification: being similar to the model
Vicarious reinforcement: when behaviour is more likely to be modelled if you see someone else being rewarded for displaying the same behaviour
SLT
What did Bandura argue about mediational processes?
That they are essential in learning and for the behaviour to be imitated
SLT
Describe the four mediational processes
Attention being payed towards the person being observed
Retention, remembering what we have seen until it is needed
Reproduction, being able to act out what we see
Motivation to copy what we see
COGNITIVE APPROACH
What are the main assumptions of the cognitive approach?
Focuses on informational processing, how info received from the senses is processed by brain and then directs how we behave. Internal mental processes to understand behaviour.
COGNITIVE APPROACH
Give three things cognition is important for
Language, memory, thinking
COGNITIVE APPROACH
How must the cognitive approach be studied?
Through behaviour because it cannot be directly studied
COGNITIVE APPROACH
Describe schemas
Cognitive frameworks, organises and interprets information in the brain, based on experiences, provide shortcuts and fill in the gaps
COGNITIVE APPROACH
Describe the computer analogy
- Input processes: environment
- Information manipulation: processing through schemas
- Information storage: adding or changing a schema
- Output processing: a behavioural response