Apple Flashcards
How many stores
453 in 16 countries
Established
1976, success began 1982 when acquisition MacIntosh and launched desktop
Headquarters
Cupertino, California
Number one global brand by value and music retailer
US $145b, iTunes. Success from brand loyalty, innovation, fits needs, good design, ancillary products.
Market
Young, educated, wealthy, rapid Asia-Pacific growth, 44% 2011 sales in US
Green My Apple
Promote recycling, 75% renewable energy, work with Greenpeace
Cork
European HQ, iMac production line and call centre
Cork pros
4000 direct jobs, 2500 indirect jobs, attract skilled workers, attract more TNCs so 1990-2000 Celtic Tiger, infrastructure
Cork cons
Many foreign nationals, accused of corporate tax avoidance as 12.5% 2nd lowest in EU and favourable treatment
Foxconn City
Shenzhen, main production base
Why Foxconn City
China’s first SEZ, a business park, contract competition lowered costs, skilled and low paid workers
Foxconn City impact
50 workers sued in 2010 after poisoning by screen cleaning chemical and bad ventilation, 14 suicides in 2010 from pressure, student and child labour, strained relationships with Apple
