ApGovCh.10.Alyssa.Lujano Flashcards
American National Election Studies (ANES)
Founded in 1952, ANES collects data on the political attitudes and behavior among voters, such as party affiliation, voting practices, and opinions on parties and candidates.
Conservative
One who favors limited government intervention, particularly in economic affairs.
Exit polls
Polls conducted as voters leave selected polling places on Election Day.
George Gallup
One of the earliest developers of scientific methods for public opinion polling and a proponent for a strong role for the voice of the public in politics and government.
Public Opinion
What the public thinks about a particular issue or set of issues at any point in time.
Public opinion Polls
interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population.
Straw Poll
unscientific survey used to gauge public opinion on a variety of issues and policies.
Sample
A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion.
Push Polls
polls taken for the purpose of providing info on an opponent that would lead respondents to vote against that candidate.
Population
The entire group of people whose attitudes a researcher wishes to measure.
Random Sampling
A method of poll selection that gives each person in a group the same chance of being selected.
Stratified sampling
A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population.
Tracking polls
Continuous surveys that enable a campaign or news organization to chart a candidate’s daily or weekly rise or fall in support.
Margin of error
A measure of the accuracy of a public opinion poll within statistical parameters.
Sampling error
Errors resulting from the size or the quality of a survey sample.