Analysing Images

Question 1

What might you consider when interpreting an image?

Answer 1

• Framing/composition
• Body language and facial expressions
• Setting
• Lighting and colour
• Font

Question 2

What does the colour RED symbolise

Answer 2

Red is the colour of fire and blood, so is associated with energy, war, danger, strength, power and determination as well as passion, desire and love. Red is very emotionally intense colour

Question 3

What does the colour ORANGE symbolise?

Answer 3

Orange combines the energy of red with the happiness of yellow. It is associated with joy, sunshine on the tropics. It represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and determination. Orange has a very high visibility so can be used to catch attention and highlight the most important elements of the design

Question 4

What does the colour YELLOW symbolise?

Answer 4

Yellow is the colour of sunshine. It is associated with joy, happiness, intellect and energy. You use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure

Question 5

What does the colour GREEN symbolise?

Answer 5

Green is the colour of nature. It symbolises growth, harmony, freshness and fertility. It has a strong emotional correspondence with safety. Dark green is commonly associated with money. You use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so can be used to promote ‘green’ products

Question 6

What does the colour BLUE symbolise?

Answer 6

And the sky and sea. Blue is often associated with depth and stability. It symbolises trust, loyalty, wisdom, confidence, intelligence, faith, trust and heaven. You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids), and sky (airlines, air-conditioners) water and see (cruise ships, mineral water)

Question 7

What does the colour PURPLE symbolise?

Answer 7

Purple combines the stability of blue and the energy of red. It is associated with royalty. It symbolises power, luxury, and nobility and ambition

Question 8

What does the colour WHITE symbolise?

Answer 8

Light, goodness, innocence and purity. White is considered to be the colour of perfection. In advertising, white is associated with coolness and cleanliness because it is the colour of snow. You can use white to suggest simplicity and high-tech products

Question 9

What does the colour BLACK symbolise?

Answer 9

Power, elegance, formality, death, evil, mystery