Alan Goldman: Advertising & the Market Economy Flashcards
What are the ideal conditions of pure competition?
- Perfect information for all buyers and sellers
- Freedom of entry and exit in markets
- Numerous buyers and sellers
- Homogeneous products
- No external interference (e.g., monopolies or government distortion)
How are market economies supposed to maximize individual freedom?
By allowing people to choose freely among competing products and services, based on their own preferences and values, without coercion or manipulation.
Why is it questionable whether the satisfaction of constructed desires increases social value?
Because if desires are artificially created through advertising, their satisfaction may not reflect genuine well-being or need, raising doubts about whether this truly increases utility or social good.
What is the role of advertising in providing information to consumers?
In its ideal form, advertising helps inform consumers about products, prices, features, and availability, allowing for rational, autonomous decision-making in the marketplace.
What are the harmful social effects of advertising on media content?
Advertising can lead to censorship or distortion in media, as content is often shaped to please advertisers rather than serve public interest, limiting diversity and critical thought.
Why must advertising be honest and non-harassing?
Because truthful advertising respects consumer autonomy, while misleading, anxiety-inducing, or intrusive ads undermine freedom and manipulate people into buying out of fear, shame, or insecurity.
what ethical standard does Goldman propose for advertising?
Advertising is justified when it informs rather than manipulates, supports free choice, and respects individual autonomy, without causing social harm or distorting values.
