Aims And Objectives Flashcards
1
Q
What is a mission statement
A
A mission statement- a statement that defines the organisations business, its objectives and why the business exists
2
Q
What is a business aim
A
Business aim- the long term goal of the business
Eg: expand into many locations
3
Q
What is a strategic objective
A
Strategic objective - smaller observable goals that a business uses to reach its aim
Eg: to achieve growth of 3.5 percent a year
4
Q
A
5
Q
A
6
Q
What is a tactical objective
A
Short term day - to day actions to achieve what’s laid in in the strategic plan
7
Q
A
