Advertising case studies: River Island, Dove and Shelter Flashcards
Who are Dove trying to be?
-a mother figure
-help girls with self esteem
How do Dove brand themselves?
-they want to brand themselves as understanding women and being a company for women
-representing women and girls struggles
Who owns Dover and what else does that company own?
-Unilever
-Magnum, Ben and Jerrys, Vaseline and Cornetto
What is Dove’s Campaign Real Life Real Beauty?
-audiences uploading their own images
-documentary filmers did the campaign and took shots that weren’t always staged
What is a dove symbolic of?
peace
Who was Shelter founded by?
Bruce Kendrick
Does Bruce Kendrick own another company/campaign?
-no
Who is Shelter trying to relate to?
-ordinary people
-people struggling financially and worrying about money
Why are Shelters adverts important?
-it helps people who are struggling and offers support as there is an ‘increasing amount of homeless people in the uk’ due to the current cost of living crisis
What does Shelter offer?
-offers help through showing peoples struggles
Who was Shelter founded by and does he own any other company/ campaign?
-Bruce Kendrick
-doesn’t own any other companies or campaigns
How does Shelter challenge Curran and Seaton’s theory?
-their aim is to help homeless people by raising money to support them rather than earn money for the company
How does Shelter want to earn money?
by people donating
What is Shelters purpose?
-they seek to tackle the problems of housing and homelessness both by offering advice and support to individuals and by campaigning to improve housing
How were Shelter letting ordinary people know how they could help?
-promoting the importance of their advice servies
