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PSYC 3346 Social Influence and Persuasion > Advertising > Flashcards

Advertising Flashcards

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PSYC 3346 Social Influence and Persuasion (15 decks)

Reciprocity and Liking

Commitment and Consistency

Obedience and Milgram

Classic Conformity Studies and Group Influence

Communicator Characteristics

Esoteric Forms of Persuasion

Theories, Tactics, Definitions

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