Advertising Flashcards
“The Magic System”- Raymond Williams
Object becomes a signifier
Car connected to ideas of masculinity
Ads teach something,
about creating a feeling to the consumers
Disguises the mode of production, forgetting they are factories; the history of the product disappears and becomes a purer object (hides the mode of production)
Penny Press
A style of newspaper publishing that began in the 1830s. It was characterized by low prices and sensational news coverage.
Sell them less than it costs to produce them to sell ads
Creel Committee
World War 1
Nationalistic propaganda
How we advertised America by George Creel
Shows the power of democracy
Leaders of creating propaganda for the war goes to creating as in Madison avenue
Edward Bernays
Works in Madison Avenue
Trained under the Creel committee
Nephew of Freud
Leaders of Madison Avenue
Madison Ave
Creating ads
Where Advertising companies were
Herbert Hoover
Didn’t like people buying time for ads
Bulova
Sell watch
Before baseball games
First American television
America runs by Bulova
Seikosha
The first Japanese television ad (1953) was for watches. The watch turned into something cute and domestic
Sponsorship
Turns to sponsoring TV shows instead of ads that was bought
The main way is ads on the radio and then tv
Sanka
Sponsored Goldberg and were part of the show.
From sponsorship to spots like how it was before.
Mr.Potato Head commercial
One of the most successful spots ad
Used to use real potatoes, and they would sell the accessories to make it seem real
Ad taught you how to use the toy
Roy Rogers and Gene Autry lawsuit
Poverty-row western film stars
They were some of the first to be in reruns for TV
They sued because the movie was shown with interruptions of ads that could mean something about the actor and done without their permission
People start to disassociate the show from the ad showed
Show the sponsorship dynamic that ads aren’t connected to the show
“I Like Ike” campaign
Roy Disney’s Eisenhower Campaign (1952)
Animated
Doesn’t talk about what he stands for, and it is a catchy tune
“the first TV President”
John F Kennedy, president
TV ownership has risen
We wouldn’t have a prayer without that gadget (television).”
Becomes a TV star, connects with people due to his speech at the Democratic National Convention
Household name
Joe Kennedy
Father of JFK
Businessman
“We are going to sell Jack like soap flakes”
Wanted to run for president
Nixon-Kennedy Debates
1960- 1 TV for every 2 Americans
First publicized debate on TV
Nixon comes 20 minutes before the debate
The JFK team came 3 hours early. On TV, people believe JFK won, due to Nixon seeming nervous and sweaty, while people who heard on the radio thought Nixon won and JFK lost
16 years until the next presidential debate
Jacquline Kwnnedy’s tour of the renovated White House
Popular
Changes how people thought of them
Household celebrities
Brought people into their home
Kennedy Assassination
The whole world watching TV to get updates on his status
U.S. Civil Rights Movement
TV very important
Martin Luther King
He understood that television allows people to get direct access to information and shine light to make change
We are going to make them do it in the glaring light of television
“I have a Dream” speech
Televised speech
Lyndon Johnson Daisy commercial
1963 takes over after JFK was assassinated
Ad about a girl counting then into her eye with a bomb
He will protect the children, and the world would disappear if you don’t vote for him
MC Hammer Japanese Pepsi commercial
1991
Coca-Cola made him a kruger, and Pepsi made him a rapper,
Outrage in Japan since it was impolite to put a competitor in a negative light
Pulled from TV, then in Japan
Celebrity endorsements in Japan
Celebrities are like everyday people and play a character, not as themselves
Not focus on them as their celebrity self, unlike the US
Shingo from SMAP
Kit Kat
He plays character of a gym teacher
Have a break, and have a KitKat
Boss Coffee
Tommy Lee Jones - plays a character as a cashier in a convenience store
Shows celebrities
The Public Health Cigarette Smoking Act
Took place in 1971
Illegal to show cigarettes on tv
Last cigarette ad by JFK
Product Placement
In the 1980s, market for including it in the narrative
Virtual placement in rugby
E.T. Reeses Pieces
Product placement
E.T. to love Reese Pieces
Sales through the roof after
