Advertising

Question 1

When do the advertising rules apply for boats and equipment?

Answer 1

from time of the official opening of the venue until the end of the official closing ceremony (or end of last medal ceremony if not closing ceremony)

Question 2

When do the advertising rules apply for rowers and clothing/accessories?

Answer 2

when on the water during the hours of racing (when traffic rules for racing take effect). And, when on or near the victory pontoon or stage whilst ceremonies are in progress.

Question 3

What items are prohibited from advertising/sponsorship?

Answer 3

tobacco
e-cigs
strong liquor (more than 15%)
and substances on the World Anti-Doping Close List of Prohibited Substances and Methods (e.g. cannabis, as is legal in some countries)

Also, advertising which is harmful to the image of rowing, inappropriate or in contradiction to the WR statues/RoRs ec.

Question 4

Can an advertiser who deals in a prohibited product be advertised if it does not promote the prohibited product?

Answer 4

Yes

Question 5

Can advertising include links to content/QR code?

Answer 5

Yes, so long as the content is permissable under the advertising rules.

Question 6

Is there a sanction for a crew that has raced with advertisement infrigements?

Answer 6

Yes, relegated to last place. If races again with naughty advertising then will be Excluded from the event.

Question 7

Penalty for breaking the advertising rules during a victory ceremony?

Answer 7

Relegated, excluded or otherwise penalised. Medals already awarded may be withdrawn and awarded to the next placed crew in that event.

Question 8

What is the definition of ‘Identification’? List the 7 examples

Answer 8

display of a name, designation, trademark, logo or any other distinctive sign or mark. E.g.
Manufacturer
Product Tech
MF or club
Name of the boat (but not manufacturer)
Sponsor of MF/club
Sponsor of Individual
WR identification

Question 9

In the sponsor space, can there be more than one sponsor?

Answer 9

Yes subject to overall size not exceeding the permitted size, and where it needs to be identical within a crew.

Question 10

Can a regatta use the WR reserved space if WR aren’t using it?

Answer 10

Yes, so long as WR agree

Question 11

If a manufacturer is a sponsor, can it use both spaces?

Answer 11

Yes, but can’t create one massive space, has to keep to two spaces.

Question 12

If area for manufacturer is not used, what can it be used for?

Answer 12

Nothing

Question 13

On the oars, what identifications can be different per individual?

Answer 13

Manufacturer only

Question 14

What is included in a National Identity?

Answer 14

national colours
country name and/or 3 letter code
national flag (as approved by WR for ceremonies)
and any internationally recognised symbols of the country.

Question 15

Define ‘racing uniform’?

Answer 15

shirt and shirts, or one-piece equivalent.

Question 16

What identifications can be on the race shirt?

Answer 16

MF 100cmsq
Manufacturer 30cmsq
Product Tech 10cmsq
Sponsor 100cmsq on front
Sponsor 2x 80 cmsq on sides

Question 17

If WR require rowers to wear a t-shirt, what size is the indentification?

Answer 17

100cmsq once on each sleeve

Question 18

If WR does not require rowers to wear a t-shirt, what idenfitications are allowed?

Answer 18

Manufacturer 10cmsq
A national identity
A non-commercial identification as provided by WR at a previous regatta.

Question 19

What identifications are permitted on a World Cup leader bib?

Answer 19

sponsor(s), 100cmsq

Question 20

What identifications are permitted on the shorts? And do these need to be identical within a crew?

Answer 20

Manufacturer, once. 30cmsq
Product Tech, once. 10cmsq
Sponsor, once on each leg. 50cmsq

All identifications on shorts have to be identical within a crew

Question 21

What identifications are permitted on headwear? And which need to be identical within a crew?

Answer 21

Manufacturer, once. 10cmsq. Individual is OK.
Sponsor, twice. 50cmsq. individual is OK.

Question 22

What identifications are permitted on socks and leg coverings? and which need to be identical within a crew?

Answer 22

Manufacturer, once on each leg. 10sqcm. Can be different within the crew.
Sponsor(s), once on each leg/foot. Can only be on sock or leg covering, not both. 50sqcm

Question 23

What identifications are permitted on eye wear, and do they need to be identical within a crew?

Answer 23

Manufacturer, once 6cmsq or twice (same manufacturer)
at 3cmsq on the arms. can be different within a crew.

Question 24

What identifications are permitted on a boat? 5

Answer 24

Manufacturer of boat and its fittings
Name of the Boat
Sponsor(s) of the MF
Sponsor(s) of the OC or the WR Identifications
National Identity

Question 25

Where is the boat manufacturer logo and name permitted on a boat?

Answer 25

Logo: within first 50cm from the bow, and be no more than 80sqcm in area. Manufacturer identification/name: appears once on each side, within section where rowers are (normally near stroke). 100sqcm max. Can't be where WR reserved space is.

Question 26

What is the position of the WR reserved space on flat water boats?

Answer 26

Small boats, first 80cm of where the athletes sit Big boats, first 100c, of where the athletes sit. includes country code.

Question 27

What identifications for Sponsor(s) are allowed on the side of a 1x?

Answer 27

one identification, no more than 800sq cm.

Question 28

What identifications for Sponsor(s) are allowed on the side of a 2x, 2-?

Answer 28

two sponsor indentifications on each side, no more than 600sqcm

Question 29

What identifications for Sponsor(s) are allowed on the side of a 4x, 4-?

Answer 29

four sponsor identifications on each side, no more than 600 sq cm

Question 30

What identifications for Sponsor(s) are allowed on the side of a 8+?

Answer 30

eight sponsor identifications on each side, no more than 600 sq cm

Question 31

Can the sponsor space be combined into one sponsor logo?

Answer 31

Yes

Question 32

What size sponsor identification is permitted on the deck?

Answer 32

one on each of the fore and aft decks. each no more than 800sqcm. They can also be different.

Question 33

What identification is permitted on the riggers and fin?

Answer 33

Manufacturer; once on each rigger and each side of the fin, 16sqcm

Question 34

What identifications are permitted on gates?

Answer 34

Manufacturer; 8sqcm if appears once on the gate or 4sqcm if appears twice on the gate.

Question 35

What identifications are permitted on seats?

Answer 35

Manufacturer; once. 6sqcm

Question 36

What height can the font on a bow number plate be (OC sponsor, WR sponsor)

Answer 36

5cm in height

Question 37

What identifications are permitted on the outboard section of the blade?

Answer 37

None

Question 38

What identifications are permitted on the inboard section of the blade?

Answer 38

Sculls: Sponsor, once. 72sqcm. Manufacturer once, 60sqcm. Sweep: Sponsor, once. 100sqcm. Manufacturer, once 60sqcm.

Question 39

What size sponsor identification is permitted on umpire boats?

Answer 39

800sqcm