9. Social categorisation and social identity Flashcards
Social categorisation (Tajfel, 1978)
It is “the ordering of social environment in terms of groupings of persons in a manner which makes sense to the individual”.
Level of category inclusiveness
The inclusiveness of social categories: social categories vary in degree of inclusiveness.
Context informs us which level of inclusiveness is most important.
Prototype
A social category member who is believed to possess the typical features of the social category.
The accentuation effect
A tendency to exaggerate similarities within categories and differences between categories. Different to the accentuation affect in the group polarization.
If objects in a set are not assigned to categories, people’s perceptions of the objects’ height will be correct. However, when objects are assigned to distinct categories, people will exaggerate differences between categories and similarities within categories, especially if categories are important to the perceivers. This effect not only applies to the physical world, but the social world as well.
Outgroup homogeneity
A tendency to perceive and cognitively represent the members of an outgroup as very similar to one another, as being ‘all the same’.
See everyone in the group as being similar to the group prototype. The outgroup prototype is often negative.
What are stereotypes?
A stereotype is a generalisation about a social group, in the sense that similar characteristics are ascribed to virtually all group members.
Stereotypes are cognitive shortcuts for understanding others: the “law of least effort” through sketchy representation and ready-to-use beliefs.
Stereotype formation
Our tendency to exaggerate intra-group similarities is the basis of stereotype formation.
We learn stereotypes. We teach stereotypes to children. The best way to teach the social word to children about what is safe and what is dangerous. Culturally and generationally transmitted.
Law of least effort
Shortcut to gain the most information quickly, not necessarily accurate. Can be very dangerous for social outcomes.
Selection of relevant social categories/stereotypes
Are variable and flexible and ever changing.
Category fit: we choose categories that are most relevant and meaningful to the context. Also highest number of members.
Cognitive accessibility: our preconceptions, expectations, desires, and motivations influence the psychological centrality and accessibility of stereotypes and categories.
Social categorisation of the self
Self is part of the social world. Assign ourselves to psychologically relevant categories. The categorisation of ourself into categories.
Contextual flexibility and variability as well.
Cognitive aspects of self-categories
Self-categories have different degrees of inclusiveness.
Self-categories have their prototypes and exemplars.
The accentuation effect applies to self-categories too -> self-stereotypes. Our differences from the outgroups can become very prominent.
Social identity
That part of our self-definition that derives from our membership of social groups. Has to be important and have emotional relevance.
Personal identity
That part of our self-definition that derives from our unique, peculiar, idiosyncratic characteristics.
Self-categorisation
Allows us to know how we stand in the social world, understand us as separate from others, understand ourselves.
Give us an identity as well as a social identity.
Social identity theory (Tajfel & Turner, 1979)
A theory that suggests that people belong to social groups and derive a social identity from these groups.