#9 Attitudes & social cognition (Social psychology pt 1)

Question 1

An _______ is an association between an act or object and an evaluation

Answer 1

Attitude

Question 2

What is involved in attitude? What are the 3 components of attitude?

Answer 2

Attitude involves positive / negative impressions

Attitude involves
~ Cognitive
~ Emotional
~Behavioral components

Question 3

There are 7 altogether

How many dimensions / does attitude vary along? Name them

Answer 3

3 A’s, 2 C’s, 1 S, 1 i
Accessibility, Awareness, Ambivalence
Complexity, Coherence
Strength, Importance

Question 4

Attitudes are likely to predict behavior when:

Answer 4

• The attitude & behavior are specific
• Environmental reinforcement matches attitude
• Important others share the same attitude
• Attitudes are implicit (unconscious)
• Attitude is strong
• Has developed from personal experience

Question 5

True or false
Attitudes reflect in behavior toward the environment

Answer 5

True.

Question 6

Fill in the blank
Psychology refers to THIS as the deliberate attempt to change an attitude held by another person

Answer 6

Persuasion

Question 7

What component of persuasion requires something credible, attractive, likable powerful and similar to the recipient?

Answer 7

Persuasive sources

Question 8

True or false.
A persuasive message does not need to match the recipient’s level of consideration to the topic.

Answer 8

False. The persuasive message does need to match the recipient’s vibe

Question 9

What makes a successful persuasive advertisement?

Answer 9

• The ad delivery feels personal (persuasive channels)
• Messages should be delivered at the right time, right place,

Question 10

What are the 2 routes of elaboration likelihood model of persuasion

Answer 10

• Central route: Induces recipients to consider arguments carefully to change attitudes
• Peripheral route: Appeals to emotions

Question 11

What does Cognitive dissonance refer to?

Answer 11

This is a term used to describe a perceived mismatch / disjoint between behavior and attitude that causes a psychologically tense, anxiety-like state. Oh sh*t feeling.

Question 12

How do you get rid of cognitive dissonance?

Answer 12

The yuck feeling motivates the individual to reduce the tension by:
- Changing the behavior
- the attitude
- the perception (of the inconsistent information)

Question 13

What is the name of the process of:
People make sense of themselves, others, social interactions, and relationships?

Answer 13

Social cognition is how people perceive and think about themselves and other people.

Question 14

What are the 4 elements of social cognition?

Answer 14

• Impression formation
• Stereotypes & prejudice
• Attribution
• The self

Question 15

What does first impressions do?

Answer 15

First impressions set up a framework / frame of reference for how we interpret what we learn about a person. This is often based on
3 things.

Question 16

What are the 3 things person perception / impression formation is often based on?

Answer 16

• Physical appearance: The first thing we see, how we judge their appearance can influence our perceptions of that dude
• Cognitive schemas: The patterns of thought hypothesized to organize human experience.
• Stereotypes: Organized & Widely held set of beliefs about the characteristics of a group of people

Question 17

What is the Halo effect?

Answer 17

A type of cognitive bias in which our overall impression of a person influences how we feel & think about their character.

The tendency to assume positive qualities cluster together eg. “attractive” people are assumed to possess a number of other favorable characteristics

Question 18

What is the term for our patterns of thought that organize our experiences / knowledge?

Answer 18

Schemas. Allows us to enter new situations with an idea of how we & others are to act.

Question 19

What is an issue with schemas?

Answer 19

Schemas can be rigid and prone to error, such as in the case of stereotypes n prejudice