#9 Attitudes & social cognition (Social psychology pt 1) Flashcards
An _______ is an association between an act or object and an evaluation
Attitude
What is involved in attitude? What are the 3 components of attitude?
Attitude involves positive / negative impressions
Attitude involves
~ Cognitive
~ Emotional
~Behavioral components
There are 7 altogether
How many dimensions / does attitude vary along? Name them
3 A’s, 2 C’s, 1 S, 1 i
Accessibility, Awareness, Ambivalence
Complexity, Coherence
Strength, Importance
Attitudes are likely to predict behavior when:
- The attitude & behavior are specific
- Environmental reinforcement matches attitude
- Important others share the same attitude
- Attitudes are implicit (unconscious)
- Attitude is strong
- Has developed from personal experience
True or false
Attitudes reflect in behavior toward the environment
True.
Fill in the blank
Psychology refers to THIS as the deliberate attempt to change an attitude held by another person
Persuasion
What component of persuasion requires something credible, attractive, likable powerful and similar to the recipient?
Persuasive sources
True or false.
A persuasive message does not need to match the recipient’s level of consideration to the topic.
False. The persuasive message does need to match the recipient’s vibe
What makes a successful persuasive advertisement?
- The ad delivery feels personal (persuasive channels)
- Messages should be delivered at the right time, right place,
What are the 2 routes of elaboration likelihood model of persuasion
- Central route: Induces recipients to consider arguments carefully to change attitudes
- Peripheral route: Appeals to emotions
What does Cognitive dissonance refer to?
This is a term used to describe a perceived mismatch / disjoint between behavior and attitude that causes a psychologically tense, anxiety-like state. Oh sh*t feeling.
How do you get rid of cognitive dissonance?
The yuck feeling motivates the individual to reduce the tension by:
- Changing the behavior
- the attitude
- the perception (of the inconsistent information)
What is the name of the process of:
People make sense of themselves, others, social interactions, and relationships?
Social cognition is how people perceive and think about themselves and other people.
What are the 4 elements of social cognition?
- Impression formation
- Stereotypes & prejudice
- Attribution
- The self
What does first impressions do?
First impressions set up a framework / frame of reference for how we interpret what we learn about a person. This is often based on
3 things.
What are the 3 things person perception / impression formation is often based on?
- Physical appearance: The first thing we see, how we judge their appearance can influence our perceptions of that dude
- Cognitive schemas: The patterns of thought hypothesized to organize human experience.
- Stereotypes: Organized & Widely held set of beliefs about the characteristics of a group of people
What is the Halo effect?
A type of cognitive bias in which our overall impression of a person influences how we feel & think about their character.
The tendency to assume positive qualities cluster together eg. “attractive” people are assumed to possess a number of other favorable characteristics
What is the term for our patterns of thought that organize our experiences / knowledge?
Schemas. Allows us to enter new situations with an idea of how we & others are to act.
What is an issue with schemas?
Schemas can be rigid and prone to error, such as in the case of stereotypes n prejudice
