8. product placement

Question 1

what is product placment?

Answer 1

refers to brand presence in the scene of a script, lyric or other presence
ie. movies, tv shows, songs, novels, etc.

Question 2

list some advantages of product placement

Answer 2

target audience reach
enhanced brand image
unconventional ad
unconscious awareness
influence to buy
resilience in competitive environments

Question 3

list some disadvantages of product placement

Answer 3

audience skepticism
expensive
limited
lack of control
limited engagement
vulnerable to negative associations