5. global social media trends

Question 1

true or false?
social media is the future of e commerce

Answer 1

true

Question 2

true or false?
short form videos don’t drive business results

Answer 2

false, they DO drive business results and will continue to grow

Question 3

true or false?
building an active online community will no longer help

Answer 3

false, building an active online community is very important.

Question 4

what is a social media campaign?

Answer 4

a coordinated set of marketing actions across one or many social channels

Question 5

what does UGC stand for>?

Answer 5

user-generated content

Question 6

what are some components of social media campaigns?

Answer 6

1. organic posts
2. paid promotions
3. contests and giveaways
4. branded hashtags
5. UGC
6. creator partnerships

Question 7

what are some goals for social media marketing?

Answer 7

• avenue for customer interaction
• enhance brand image/brand exposure
• develop loyal fans/consumers
• increase sales/traffic
• generate leads

-entertain

Question 8

what does CTR stand for?

Answer 8

click through rate (to website)

Question 9

what is part of the brand wheel (5 things)

Answer 9

1. advertising
2. sales
3. PR
4. Direct
5. Digital

acronym to help remember (DADS PR)
Digital
Advertising
Direct
Sales
PR

Question 10

what is an agency setting?

Answer 10

multiple teams working on various accounts/clients

Question 11

what is a corporate setting?

Answer 11

one team made up of different talents r departments

Question 12

at the core, every type of team needs what 3 things?

Answer 12

1. planning
2. strategy
3. execution

Question 13

what did the company oreo do that was extremely smart during the blackout during superbowl?

Answer 13

although they didn’t have a paid ad, when the power outage happened they leveraged the use of social media and quickly sent out an “ad” on twitter for oreo around the power outage idea.
Knowing that people would be running to social media to find out what was happening/see if anyone else was experiencing it
they got a lot of attention and were extremely smart and effective

Question 14

what is an example of a successful social media campaign?

Answer 14

can be many things

one ex. Amazon Prime Day
many users will share their own content about Prime Day/what they are getting/what others should get (POSE). This content is also earned as their content is liked upvoted, commented on and engaged with by other users.