7. guerilla marketing

Question 1

what does NAP stand for?

Answer 1

Non advertising promotion
refers to all mediated promotional content

Question 2

what are the 4 guerrilla marketing types?

Answer 2

1. outdoor
2. indoor
3. event ambush
4. experimental

Question 3

what is outdoor guerrilla marketing?

Answer 3

adding to preexisting environments
ie putting smt removable onto a statue, or putting temporary artwork or commercial messages on sidewalks/streets

Question 4

what is indoor guerrilla marketing?

Answer 4

takes place in indoor locations,
adding to preexisting environments like train stations, shops, uni campus buildings etc.

Question 5

what is event ambush guerrilla marketing?

Answer 5

leveraging the audience if an in-progress event to promote product tor service in a noticeable way
ie. concert or sporting game

Question 6

what is experimental guerrilla marketing?

Answer 6

executed in a way that requires the public to interact with the brand
ie. ALS ice bucket challenge, red bulls “wingsuit flying” event

Question 7

what is guerrilla marketing in general

Answer 7

an advertising strategy that seeks to utilize low cost, unconventional tactics that have high impact

Question 8

cost of marketing agencies?

Answer 8

varies
small to midsized $51 - $10,000 per month