10. imc last class

Question 1

1. give me an example of an IMC campaign you enjoyed and why?
2. what were their core goals?
3. what IMC tools did they use?

Answer 1

numerous answers for this, say whatever your heart desires

one example
1. Apple “shot on iPhone campaign”. Enjoyed it as it was easily accessible for anyone with an iPhone and was a fun interactive way for people to engage with the brand, the campaign also leveraged UGC, and brought forth a sense of community

2. showcase Apple iPhone camera qualities, to drive sales and reinforce Apple’s brand, position and cultural significance
   create user-generated content that would connect with consumers on an emotional level
   generate buzz around the product/brand, encouraging users to upgrade their product/attract new consumers
3. TV ads
   digital content
   social media engagement
   UGC
   in store display
   customer engagement