6. public relations

Question 1

what is the difference between PR and advertising?

Answer 1

1. Paid vs. Earned Media
   - Advertising involves paid placements of promotional messages in various media channels such as television, radio, print, online, and social media.
   - PR focuses on earning media coverage through strategic relationships with journalists, influencers, and media outlets
2. Control over Message
   - the advertiser has complete control over the content, messaging, and placement of their ads
   - In PR, while organizations can influence the message conveyed through media coverage, they have less direct control over how their brand or story is portrayed by journalists and media outlets.
3. Audience
   - Ads may be aimed a reaching potential customers and driving sales
   - PR may be based on enhancing brand awareness, managing reputation, shaping public perception etc

ie Blake Lively and Ryan Reynolds put out ads to target their audience, but they also work with PR to promote brand awareness and reputation

Question 2

what is reactive PR vs proactive PR

Answer 2

• Reactive PR: involves responding to events, issues, or crises as they arise, rather than initiating communication or action preemptively.
• Proactive PR: involves taking initiative to shape public perceptions, build brand awareness, and maintain positive relationships with key stakeholders through planned communication efforts.

Question 3

good PR outreach starts with a question… what is this?

Answer 3

why is this important for people to know?

Question 4

what is a press release

Answer 4

an official statement issued by a company, organization, or individual to inform the media and the public about newsworthy events, announcements etc.

ie. Kate coming out about her cancer to the world (royal family drama)

Question 5

what is a press event?

Answer 5

a planned gathering or occasion organized by a company or organization to attract media attention and coverage for a specific purpose, such as a product launch, announcement, or demonstration

Question 6

what is a pitch?

Answer 6

targeted communications or proposals sent by PR professionals to journalists, editors, bloggers, influencers, or other media contacts to pitch story ideas, interview opportunities, or content collaborations.

Question 7

what is a Community Outreach Program?

Answer 7

refers to various methods that companies use to establish and maintain relationships with the communities in which they operate.
- the offering of eduction, social planning and support of activities to community residents

Question 8

What is social media?

Answer 8

online platforms and websites that enable users to create, share, and interact with content and engage in social networking activities.

Question 9

what is the underlying principle of community outreach?

Answer 9

may gain long-term benefits in terms of support, loyalty and fostering of goodwill from the community

Question 10

why do people need PR?

Answer 10

• PR people understand the power of a public image
• help build credibility
• know how to break through clutter
• PR people know people!