8 Management Activities Flashcards
Whats the management activity of planning
Where the manager
-sets goals for the business to achieve in the future
-comes up with business strategies to achieve those objectives
Steps involved in plannins
- SWOT Analysis
- Set Objectives
- Devise Strategies
- Implement Plan
What does SWOT stand for
Strengths
Weaknesses
Opportunities
Threats
What does the manager use the info from a SWOT anaylsis for
He uses it to set realistic goals for the business and to come up with successful strategies to help it achieve those goals
Define Strengths (SWOT)
Something that the business owns or does well that gives it a competitive advantage.
E.g Excellent staff/Upto date machinery
Define Weaknesses (SWOT)
Something the business does badly or is lacking that puts it at a competitive disadvantage
E.g Not enough money/out of date machinery
Define Opportunities (SWOT)
Something in the outside world that the business can avail of to make money or benefit from
E.g New countries join the EU->Chance to sell more
Define Threats (SWOT)
Something in the outside world that can prevent the business from succeeding
E.g Competition from new countries joining the EU
What are objectives
Objectives are the goals that the business wants to achieve
What does setting objectives include
Using the results of the SWOT analysis to help the business set its objectives
What are strategies
Strategies are the plans of action that set out the steps the business must take to achieve its objectives
What are the three basic strategies any business can use to be successful
1.Low Cost Leadership Strategy
2.Differentiation Strategy
3.Niche Strategy
Whats Low Cost Leadership Strategy
Keep costs and prices low
Shein, Lidl
Whats differentiation strategy
Stand apart from the competition not focused on cost.
Apple Gucci
Whats niche strategy
Identify a market with specific needs
Bridal Shoes, Vegan food
Whats Implementing the plan
Putting the plan into action. The manager must break the plan down into manageable jobs and give each person in the business a job to do. Must communicate plan to all employees.
Aer Lingus implemented its plan by asking employees to volunteer for redundancy
Different types of planning
1.Mission
2.Strategic Plan
3.Tactical Plan
4.Contingency Plan
Whats Contingency Planning
Planning for unforeseen circumstances or emergency. Sometimes called “Plan B” Aim of contingency plan is to limit damage and prevent disruptions to the business
Whats Tactical Planning
Short term Plan for the business written by middle management. should usually be achieved within one year
A plan should be….
Specific, Measurable, Attainable and agreed, Realistic, Timed
What does SMART stand for in planning
Smart
Measurable
Attainable and agreed
Realistic
Timed
Whats a strategic plan
Long term plan of action for business. written by senior management yo be achieved within five years
Whats a mission statement
Overall fundamental objective of the business. Written document setting out
(a)What the business does now
(b)What the business plans to do
(c)The business’s values and beliefs
Advantages of planning
1.Guides business to success
2.Helps avoid future problems
3.Makes the business stronger
4.Helps secure capital
5.Motivate employees and managers