16 Marketing 1

Question 1

Define marketing

Answer 1

Marketing is the management process of finding out what customers want and then making a product that will satisfy their needs and then persueding them to buy thag product

Question 2

What is market research

Answer 2

Systematic collection analysis and reporting of info about marketing issues to enable managers to make effective marketing decisions

Question 3

What are the two types if market research

Answer 3

Field research
Desk research

Question 4

What is field research

Answer 4

Going out into the marketplace (field) and collecting info directly from consumers
Primary research
First hand

Question 5

Three methods of field research

Answer 5

Observation
Focus group
Survey

Question 6

What is observation field research

Answer 6

Reseachers watch customers in action and learn from how they behave and react in certain situations.
Improve layout of centra

Question 7

What is focus group field research

Answer 7

A business brings a small group of customers together to discuss the business and its products
One persons contribution sparks contribution from others
Collect QUALITATIVE data (facts feelings and opinions are collected)
Vodafone irelanx

Question 8

What is survey focus group