7.9 How different approaches fit different business contexts Flashcards
1
Q
What will a building society emphasise in marketing material in order to achieve a USP?
A
Its mutuality
2
Q
What do smaller local providers such as credit unions need to stress in marketing materials?
A
Their local quality
3
Q
What is BLSCU?
A
Bridgend Lifesavers Credit Union is a financial co-operative that providers ethical, affordable financial services for people who live, work or volunteer in the County Borough of Bridgend, or for those who work for the Abertawe Bro Morgannwg (ABM) University Health Board in South Wales
4
Q
What type of organisation is the BLSCU?
A
A not-for-profit credit union
