7.5 Different types of marketing

Question 1

Examples of Barclays sponsoring:

Answer 1

• They sponsor an annual music festival in Hyde Part
• They sponsor the Barclays Centre
• Operates Barclays Front Row offering £10 front-row seats in partnership with the Donmar Warehouse theatre in London

Question 2

Limitations of using leaflets in branches for promotion:

Answer 2

• Customers may not take leaflets describing products that they do not recognise so may be difficult to introduce new products in this way
• Does not reach out to whole of potential market because most who visit a branch are existing customers

Question 3

What is a limitation of mail-shots?

Answer 3

Only a small percentage are likely to result in a sale

Question 4

How can providers increase their exposure to potential customers?

Answer 4

Subscribing to price comparison websites