7.6 Different advertising methods Flashcards
How do firms in an oligopoly compete?
- Product quality
- Product development
- Level of service
- Advertising
Media available for advertising:
- Sponsorship
- Newspapers
- TV and radio
- Internet
- Cinema
- Billboards
- Leaflets and mail-shots
Why is the existence of a branch in a high street a type of marketing?
If a new bank moves in and opens a branch it will be noticed and discussed by local people
The form of advertising that a provider chooses depends on what?
- Cost
- Targetability
- Objective
- Economic climate
What type of advertising media is a credit union likely to choose?
A local radio station or newspaper
Targetability definition
The extent to which an advertisement can be tailored to reach a specific group of people
How is a large building society going to market itself?
By stressing mutuality to show that it acts in the interests of its customers
During the financial crisis, at what point did credit companies begin to advertise consolidation loans secured on equity in the borrowers home?
When people became over-indebted
