7.3 Marketing materials and information Flashcards

1
Q

Marketing materials must:

A
  • Be carefully designed to appeal to target group
  • Phrased in language to which target group can relate
  • Refer to a lifestyle target group recognises
  • Reflect target group values
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2
Q

RBS Premier is a banking service that RBS offers to customers that meet what criteria:

A
  • Minimum income of £100,000

- Minimum outstanding mortgage of £500,000 or savings and investments of at least £100,000 held with the bank

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