7.3 Marketing materials and information Flashcards
1
Q
Marketing materials must:
A
- Be carefully designed to appeal to target group
- Phrased in language to which target group can relate
- Refer to a lifestyle target group recognises
- Reflect target group values
2
Q
RBS Premier is a banking service that RBS offers to customers that meet what criteria:
A
- Minimum income of £100,000
- Minimum outstanding mortgage of £500,000 or savings and investments of at least £100,000 held with the bank