7. Technology & People in Organizations

Question 1

What are 2 theories that explain how people interact with new technologies?

Answer 1

1. Technology Acceptance Models
2. Human need theories

Question 2

What does the Technology Acceptance Model (TAM) explain? 3 points

Answer 2

1. TAM explains how perceived usefulness and ease of use influence technology adoption
2. Perceived Usefulness: Belief that technology enhances job performance.
3. Perceived Ease of Use: Belief that technology is free from effort.

Question 3

What additional factors does TAM3 include?

Answer 3

1. Social Influences: Subjective Norm (What others think you should do) and
   Image (Coolness of technology)
2. Experience: Moderates perceived usefulness.
3. Voluntariness: Being forced reduces perceived usefulness.
4. Cognitive Instrumental Processes:
   Job Relevance, Output Quality, Result Demonstrability (clarity of results)

Question 4

What is work motivation, and what influences it?

Answer 4

Drive to start or continue behavior, extrinsic and intrinsic motivation