11. Social Media in Organizations

Question 1

What is social media?

Answer 1

all mediated interaction, many-to-many, user-generated content, persistant

Question 2

What are the 7 building blocks of social media?

Answer 2

1. Identity
2. Sharing
3. Conversations
4. Presence
5. Relationships
6. Reputation
7. Groups

Question 3

What is identity in social media?

Answer 3

How much you reveal of yourself online

Question 4

Which 2 types of information are there online?

Answer 4

1. Objective: Clear facts
2. Subjective: Perceptions

Question 5

What is the difference between information given and information given off?

Answer 5

1. Given: Information you share knowingly.
2. Given Off: Unintentional cues (e.g., non-verbal behaviors).

Question 6

Why is online identity important for organizations? 3 points

Answer 6

1. Self-Promotion: Showcase the organization’s image.
2. Personalized Advertising: Use shared data for targeted ads.
3. Brand Ambassadors: Leverage influencers to represent the brand.

Question 7

What is Sharing on Social Media?

Answer 7

Creating, exchanging, or editing content.

Question 8

why is Sharing on Social Media important?

Answer 8

1. Co-Creation: Work with customers to innovate.
2. Use the crowd for contests, communities, labor

Question 9

how is communication via social media different from face-to-face? 3 points

Answer 9

1. Fewer non-verbal cues.
2. Increased anonymity.
3. Less synchronicity.

Question 10

How can organizations benefit from social media conversations? 3 points

Answer 10

1. Knowledge Sharing: Improve internal communication.
2. Viral Marketing: Spread brand awareness.
3. Monitoring: Track customer sentiment and feedback.

Question 11

What does presence mean on social media?

Answer 11

Knowing who is available and when (read receipts, location sharing)

Question 12

what are opportunities for organizations with presence? 2 points

Answer 12

1. Shared agendas and workspaces.
2. Location-based marketing and work.

Question 13

What role do relationships play on social media?

Answer 13

1. Social Network Analysis: Helps find connections, identify influencers, and assess network strength.
2. Networking and customer identification.
3. Building social capital within and outside the company.

Question 14

How is reputation tracked on social media, and why is it important

Answer 14

1. status or trustworthiness of people and content.
2. Identify internal experts.
3. Recognize key customers.

Question 15

how do groups benefit organizations?

Answer 15

1. Share knowledge across teams or organizations.
2. Build larger, engaged communities.

Question 16

How can social media building blocks be combined for specific purposes?

Answer 16

1. Knowledge Sharing: sharing, relationships, and reputation to help people exchange knowledge.
2. Customer Community: identity, conversations, and groups to create customer-focused communities.

Question 17

How does social media support internal communication in organizations?

Answer 17

1. Work-Oriented (Instrumental): Helps teams achieve tasks and goals.
2. Socially Oriented (Expressive): Builds relationships and fosters team bonding.

Question 18

Which 5 building blocks are important for work-oriented social media?

Answer 18

1. Identity
2. Conversations
3. Presence
4. Reputation
5. Groups

Question 19

Which building blocks are important for socially oriented social media?

Answer 19

1. Sharing
2. Conversations
3. Relationships