2. Innovation Typologies, Innovation Management, and the Value Proposition Flashcards
What are the 3 steps of an innovation?
- exploration - awareness that you must do something new
- Exploitation - Creating the business model around the innovation
- Diffusion - innovation spread
Is innovation mostly done by individuals or groups?
Groups
What are 5 trigger events for innovations?
- Idea generation/creativity
- Scientific discovery
- Technological breakthrough
- Market competitors
- Society
What is the 3 step proces of innovation in an organization?
- idea
- object
- practice
What is an innovation funnel?
You go from (many) ideas to ultimately few innovations in practice.
What are the 4 major types of
innovation?
- Product/service innovation
- Process innovation
- Business model innovation
- Paradigm innovation
What is a product/service innovation?
The combining of available services to create a new physical object/service. There must be a
relative advantage in contrast to the previous version of the product
What is a process innovation?
redesigning business processes to enhance efficiency (automation)
What is a business model innovation?
A completely new way of doing business (music from discs to services)
What is a paradigm innovation?
Changing the strategy of your company (Uber changed taxi’s)
What are innovation typologies?
Different ways to look at different types of innovations
What is Incremental vs. disruptive innovation?
A disruptive or radical innovation is the start of a new product/process/idea lifecycle. It is at the early stage of diffusion and adoption. An incremental innovation is in the advanced stages of the product life cycle. This oftentimes occurs during the diffusion process in the form of continual improvements and upgrades. (first iPhone vs recent iPhone)
What are the 4 different types of innovations on the typology matrix?
- regular: you aim for the same market, there are minor changes in products (recent iPhone).
- architectural: you make a completely new product for a new market. (first iPhone).
- niche creation: finding a new market for an existing technology (iPad for babies).
- revolutionary: new technology for the same market and customers (vinyl record to CD).
What are 6 ways to stimulate innovations in an organization?
- Organizational encouragement
- Supervisory encouragement
- Work group support
- Sufficient resources
- Challenging work
- Freedom
Which 3 organizational factors affect innovation?
- human resource management - Recruitment, rewards
- cultural - respect for change and creativity
- Structural - available resources, role clarity