2. Innovation Typologies, Innovation Management, and the Value Proposition Flashcards

1
Q

What are the 3 steps of an innovation?

A
  1. exploration - awareness that you must do something new
  2. Exploitation - Creating the business model around the innovation
  3. Diffusion - innovation spread
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2
Q

Is innovation mostly done by individuals or groups?

A

Groups

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3
Q

What are 5 trigger events for innovations?

A
  1. Idea generation/creativity
  2. Scientific discovery
  3. Technological breakthrough
  4. Market competitors
  5. Society
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4
Q

What is the 3 step proces of innovation in an organization?

A
  1. idea
  2. object
  3. practice
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5
Q

What is an innovation funnel?

A

You go from (many) ideas to ultimately few innovations in practice.

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6
Q

What are the 4 major types of
innovation?

A
  1. Product/service innovation
  2. Process innovation
  3. Business model innovation
  4. Paradigm innovation
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7
Q

What is a product/service innovation?

A

The combining of available services to create a new physical object/service. There must be a
relative advantage in contrast to the previous version of the product

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8
Q

What is a process innovation?

A

redesigning business processes to enhance efficiency (automation)

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9
Q

What is a business model innovation?

A

A completely new way of doing business (music from discs to services)

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10
Q

What is a paradigm innovation?

A

Changing the strategy of your company (Uber changed taxi’s)

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11
Q

What are innovation typologies?

A

Different ways to look at different types of innovations

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12
Q

What is Incremental vs. disruptive innovation?

A

A disruptive or radical innovation is the start of a new product/process/idea lifecycle. It is at the early stage of diffusion and adoption. An incremental innovation is in the advanced stages of the product life cycle. This oftentimes occurs during the diffusion process in the form of continual improvements and upgrades. (first iPhone vs recent iPhone)

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13
Q

What are the 4 different types of innovations on the typology matrix?

A
  1. regular: you aim for the same market, there are minor changes in products (recent iPhone).
  2. architectural: you make a completely new product for a new market. (first iPhone).
  3. niche creation: finding a new market for an existing technology (iPad for babies).
  4. revolutionary: new technology for the same market and customers (vinyl record to CD).
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14
Q

What are 6 ways to stimulate innovations in an organization?

A
  1. Organizational encouragement
  2. Supervisory encouragement
  3. Work group support
  4. Sufficient resources
  5. Challenging work
  6. Freedom
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15
Q

Which 3 organizational factors affect innovation?

A
  1. human resource management - Recruitment, rewards
  2. cultural - respect for change and creativity
  3. Structural - available resources, role clarity
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16
Q

Why is there tension between organizations & innovations?

A
  1. On the one hand, there are the efficient day-to-day operations within an organization that require stable routines.
  2. On the other hand, the development of new products and services requires creativity and room to try out new ideas. This is usually achieved in a loose and flexible environment.
17
Q

What are two innovation types in an organization?

A
  1. Closed innovation - a company generates, develops, and
    commercializes its own ideas
  2. Open innovation - a company commercializes both its own ideas, innovations from other firms and seeks ways to bring its in-house ideas to market by deploying pathways outside its current businesses.
18
Q

What is crowdsourcing?

A

That you ask the general public to
come up with solutions and innovations

19
Q

What are 4 types of crowdsourcing?

A
  1. Knowledge discovery & management: Gathering and processing existing information (wikipedia)
  2. Broadcast search: finding a single specialist
  3. Peer-vetted creative production: (voting, crowdfunding)
  4. Distributed human intelligence tasking: Processing data and using the crowd for tasks a computer cannot do well (the
    ‘I’m not a robot’ checkboxes)