7) Memory Flashcards
What is memory?
Our capacity to process, retain, and retrieve
Name some forms of memory.
- Visual
- Auditory
- Smell
- Motor
- Touch
- Taste
What are the three types of memory?
- Sensory Memory
- Short-Term Memory
- Long-Term Memory
In sensory memory, how long does information last?
From a fraction of a second to several seconds
In short-term memory, how long does the information last?
Up to 30 seconds unless actively rehearsed
“Use it or lose it” refers to which type of memory?
Short-term memory
In long-term memory, how long does the information last?
May last indefinitely
What is visual memory called? How long does it last?
- Iconic memory
- 1/4 second
What is auditory memory called? How long does it last?
- Echoic memory
- 2-4 seconds
Who proved the existence of sensory memory?
George Sperling
In short-term memory, most people can retain __ pieces of information
7
What did George Miller say in terms of short-term memory?
Magical number is 7, plus or minus 2
If the information is difficult, how many pieces of information can we retain? What about if it is easy?
- Difficult: 5
- Easy: 9
What is a problem for short-term memory?
Interference
What can extend the 30-second limit of short-term memory?
Rehearsal
Long-term memory is like a _______
vault, or kitchen drawer
What is the key to long-term memory?
Retrieval
What is flashbulb memory? Give an example.
- When we feel stressed, we tend to remember specific memories
- Due to more oxygen and brain chemicals
- Ex: remembering where you were during 9/11
Define consolidation.
Process of converting short-term memory to long-term memory
In consolidation, what amount of time is important?
24 hours
Consolidation relies heavily on what?
Semantic coding
What is semantic coding?
Encoding in terms of a MEANING
What is elaborate rehearsal?
Adding something to words, which will help you remember the list
What are the two types of long-term memory?
1) Declarative memory (explicit)
2) Non-Declarative memory (implicit)
Episodic memory is included in the ________ type of long-term memory
declarative
What is declarative memory?
- General knowledge, facts
- Semantic networks
What is non-declarative memory?
Habits, skills, procedural memory, motor skills
What is the ripple effect? What is it related to?
- Semantic networks
- One bit of information leads to the recall of another “related” aspect
Short-term memory receives items from _______ and ______
sensory memory
LTM
Long-term memory receives items from ________ and stores them
short-term memory
Can our long-term memory be compared to a videotape?
- NO since we are constantly reconstructing the past; we are prone to errors: distorsions, omissions, and fabrications
- LTM is constructive, not a videotape
How do some individuals exhibit exceptional memories?
They need a system
What are schemas?
Our existing frameworks of knowledge and assumptions we have about people, objects and events
What do schemas affect? (2)
- How we store
- How we recall
When we take in new information, we attach it to an existing ________
scheme
What is interpolated time?
- Time between when you saw the actual event, and when you had to describe it
- The longer time, the poorer the recollection
What did Elizabeth Loftus do?
- Showed people video of a car crash
- Asked how fast cars were going when the hit/bumped/crash/contacted each other
- Realized that how the question was asked changed the memory of the person (speed of the car)
What is an Engram?
- Well-established routes/pathways that leave a memory trace
- ex: faster to remember your mom’s name than a classmate’s from grade 6
Who studied long-term potentiation?
Hebb at McGill
What is long-term potentiation?
- Route in the brain which helps you answer things that are logical/happened recently
- The longer the route, the more difficult it is to remember
What is the function of the hippocampus in terms of memory?
- Stores facts (semantic memory)
- Stores life experiences (episodic memory)
- Is NOT involved in procedural memory (riding a bike, stirring coffee)
What is the case of Mr. H. M.?
- Had severe epilepsy –> surgical removal of the hippocampus
- Could NOT form new memories
- Could only remember things from before the surgery
Which side of the hippocampus is involved in the recollection of a phone number?
Left-side
Which side of the hippocampus is involved in the recollection of a scene?
Right-side
What explains why we cannot form new memories before 2-3 years old?
The hippocampus is not fully developed until 2-3 years old
What is the role of the amygdala in memory?
- Remembers danger (survival)
- Responsible for the basis of phobias
What is the role of the pre-frontal cortex in memory?
- Mentally represents the past, present, and future
- Can travel back in time (autobiographical memory)
Which structure uses the gyres to frame a memory around a big event?
Pre-frontal cortex
What is the effect of damage to the frontal cortex?
- Basic memories are affected (names of children)
- Can have a delayed reaction
What is the role of the cerebellum in memory?
Affects memory associated with movement and motor skills
Why are memories distributed to different areas in the brain?
For survival, so that you don’t lose all memories if you damage one part
The strongest, most lasting memories are fueled by what?
Emotion
Why do emotional memories have a stronger affect?
Emotional arousal activates the adrenal glands, which secrete epinephrine and norepinephrine (solidifes memory)
Emotional memories activate which structure of the brain?
Amygdala
Excess levels of which hormones may interfere with memory?
Stress hormones (cortisol)
What maintains synapses in our hippocampus?
Estrogen buildup
Do memory drugs work?
No
What is the key issue in forgetting?
Retrieval
No processing into long-term memory leads to ________
no stored memory
Give an example of the decay theory?
- Lock combination used in grade 9 is forgotten after a while
- But if you used a number for 50 years, then you’ll remember it
What did Herman Ebbinghaus do?
- Mapped out a forgetting curve
- We lose most of the information right away (first hour/day)
How did Herman Ebbinghaus control his data?
By using non-sense syllables, which don’t mean anything to anyone
What are the two basic forms of interference?
- Retroactive interference
- Proactive interference
What is retroactive interference?
Occurs when “NEW” information affects old, previously learned information
What is proactive interference?
Occurs when “OLD” information (old habits) affects new
What concept does the following example illustrate: You take a new Spanish class and it interferes with last term's Italian material
Retroactive interference
Where does proactive interference take place?
Cerebellum
What concept does the following example illustrate:
You have a new area code, but you keep dialling the old one
Proactive interference
What is the recency effect?
Remembering the most recent information
What is the primary effect?
Remembering the items at the beginning
What does the retrieval theory state?
Failure to access stored material is likely caused by encoding failure
What are the two types of encoding failure?
- Incorrect processing (information in the wrong place)
- Lack of retrieval cues (can’t find it)
What does the tip of the tongue memory indicate?
We have processed information, but we need a hint for its retrieval
What is amnesia? What are its two basic forms?
- Loss of memory
- Retrograde amnesia
- Anterograde amnesia
What is retrograde amnesia?
Loss of past events
What is anterograde amnesia?
- Hippocampus damage
- Cannot form new memories
What explains childhood amnesia? (3)
- Pre-verbal
- No strategies
- Different brain structures
What are the causes of amnesia? (3)
- Drugs and alcohol
- Disease: STDs
- Head trauma: CTE (sports-related)
What are repressed memories?
- Unconscious (Freud = defense mechanisms)
- Early trauma –> repressed –> affects the present
What are suppressed memories?
- Conscious
- Efforts to avoid an unhappy experience
- Known to the individual
What is the hypothesized cause of Alzheimer’s disease?
Protein build up on the axon: blocks chemical transmission of impulses
How is Alzheimer’s disease treated?
- Lack of acetylcholine
- Drugs that increase acetylcholine
What are 5 ways to improve memory?
1) Acronyms
2) Acrostic
3) Visual association
4) Meaning
5) Context effect
What does acrostic mean?
Using a verse or saying to remember information
What does the U hypothesis state?
- Stress enhances memory
- But, too much stress decreases memory