5G and 5H Flashcards
1
Q
Product
A
Is a good or service that is offered to consumers to satisfy a need or want.
2
Q
Price
A
Is the amount that a customer pays for a good or service.
3
Q
Place
A
Is an element of the marketing mix relating to how a business distributes its product to customers.
4
Q
Promotion
A
Is the marketing communications used by a business to inform, promote, and remind its target market about its product.
5
Q
People
A
Are the individuals that influence a customer’s perception of a business and its products.
6
Q
Physical evidence
A
Is the environment in which the business and customer interact.
7
Q
Process
A
Is the procedure set in place throughout the entire customer purchasing experience at a business.
8
Q
A
8
Q
7p’s
A
1-Product
2-Price
3-Place
4-Promotion
5-People
6-Physical evidence
7-Process
9
Q
Product
A
