5B

Question 1

Internal environment

Answer 1

Involves factors within a business that a business has control over.

Question 2

Corporate culture

Answer 2

Is the shared values and beliefs of a business and its employees.

Question 3

How do owners/managers influence establishing a base/brand identity.

Answer 3

Owners and managers are responsible for improving business performance.

Question 4

How do Employees influence establishing a base/brand identity.

Answer 4

They directly interact with customers who purchase the business’s products.

Question 5

How do Corporate Culture influence establishing a base/brand identity.

Answer 5

A business that has customer-focused values is likely to have a strong customer base and enhanced brand identity.