5C Flashcards
1
Q
Operating factors
A
Are the primary external factors impacting a business which it has some control over.
2
Q
Operating environmental factors - Customers
A
Customers are one of the most important stakeholders within a business’s external environment.
3
Q
Operating environmental factors - Suppliers
A
Provide a business with products for resale may influence how it markets the product.
4
Q
Operating environmental factors - Competitors
A
Business should be aware of the marketing strategies used by competitors as they are likely to focus on the same target market.
