5F

Question 1

Market dimensions

Answer 1

Are an indication of the total number of potential customers who could purchase a product
from a business in a particular market.

Question 2

Market segmentation

Answer 2

Is the process of dividing a market into different groups of consumers that share similar characteristics.

Question 3

Target market

Answer 3

Is a specific group of consumers that a business aims its marketing efforts towards.

Question 4

Consumer behaviour

Answer 4

Is the actions of those who purchase goods and services for consumption.

Question 5

Consumer trends

Answer 5

are developed patterns in consumer behaviors, attitudes, and values.

Question 6

Demographic characteristics

Answer 6

-age
-gender
-income
-education
-occupatation

Question 7

Geographic characteristics

Answer 7

-Size of city
-Rural
-Climate of location

Question 8

Psychographic characteristics

Answer 8

-Lifestyle
-Personality
-hobbies
-Attidues
-Social Class

Question 9

Behavioral characteristics

Answer 9

-Regular or first-time
-Purching
-Reason behind the puchase