5E

Question 1

Market research

Answer 1

Is the process of investigating and analyzing the activities and behaviors of customers and competitors in a specific industry.

Question 2

Market research practices

Answer 2

-The Market research process
-Data collection techniques
-Data analysis and interpretation

Question 3

The Market research process

Answer 3

1-Define the problem
2-Collect required data
3-Analyse and interpret the data

Question 4

Information obtained through market research

Answer 4

-Customer behavior
-Competitor research
-Market trends

Question 5

Data collection techniques

Answer 5

-Primary data(first time collected data)
-Secondary data(already been collected for another purpose
-Quantitative data(numbers)
-Qualitative(non-numerical)

Question 6

Methods of collecting primary data

Answer 6

-Survey
-Observation
-Experimentation
-Focus group
-Compay Records
-Internet research
-Government agencies