5E developing corporate culture Flashcards
define corporate culture
defined as share beliefs, values, practices of business.
Official Corporate Culture
defined as values / beliefs company is trying to convey to public often in form of mission statement, logos, slogans.
Real Corporate culture
actual values/beliefs present in company – observable from dress, behavior’s, interactions between staff / management.
Strategies for developing official corporate culture
publishing / updating vision statement
- highglight business aspiration / intention acting as example employee should follow
develop employee training programs
- ensure employee r requipped with appropriate skills needed to complete work / achaieve business goals
strategies for devleoping real culture
hiring range of staff from variety of backgrounds - create diverse business envrionemnt with range of perspective indicate icnlusivity and impartiality
select managemnet style reflecting business environment and aim
- affect relationship betwene management and staff and form basis of communication / trust expectations in workplace