5c- making a place successful required planning and design (glasgow) Flashcards
why did Glasgow need to rebrand
has the lowest life expectancy in the UK
lost 44% of employment due to loss of industrial work- the most of scot eng and wales. Between the 1920s and 1930s
the Clyde’s shipyards went from producing 20% of world tonnage to 14%- had a big overdependence on industries so suffered lots due to deindustrialisation.
has negative connotations with the city- the Glasgow kiss is a head butt, seen as a dangerous and violent city
People from Glasgow have a 30% high chance of dying before they are 65
role of players involved in placemaking in glasgow (local gov/authorities)
as Glasgow was suffering from Urban Decay due to deindustrialisation gov launched campaign ‘Glasgow miles better’ to help change image of the city
Second campaign was ‘Glasgow : Scotland with style’ which was aimed at encouraging creative industry to Glasgow in 2004
‘People make Glasgow’ is current campaign which makes people of Glasgow central to the brand and encourages tourism and investment in the area
role of players involved in placemaking (businesses)
invest their money into regeneration projects, happens after gov have begun the rebranding process.
Businesses are responsible for creating specific social projects or economic opportunities in line with Gov plans for regeneration of area
role of players involved in placemaking (non profit organisations)
work with the government on rebranding Glasgow like ‘Glasgow Life’ - often they are given funding and responsibility by the government to deliver the rebranding strategy
In specific areas like the Gorbals the Glasgow Community Planning Partnership has set up a few small scale scheme to help change the image of the area
role of players involved in placemaking (The EU)
gave Glasgow the European Capitol of culture award in 1990 which helped raise it’s profile and changed its brandsape
the EU can attract tourism and business
why are a range players usually the best for placemaking
get lots of different aspects- small and large scale. Governments plans wouldnt work without usage from local communities or bussinesses coming in and attracting tourism
what strategies were involved in place making
Glasgow Miles Better-1983 -successful
Glagow : Sctoland with style in 2004 was celebrating legacy of designer Charles Mackintosh but this had limited success
People make glasgow 2013
Changing the city’s image through flagship development.-Titan Crane was abandoned for 20 years but was turned into a tourist attraction. Pushing Glasgow’s cultural infrastructure.
Rebranding as an international centre with service industries- biggest concentration of stores outside of London
Hosted COP26 in the Clydebank conference centre
Lit up monuments, creating a 24 hour city.
how did placemaking alter people’s perception of Glasgow
seen as a more creative and cultural city with lots of galleries and over 400 events took place in 2018
people make Glasgow put Glasgow onto the world stage and helped Glasgow find it’s voice and pride
seen as less of a dangerous city
voted for the best place for millennials to live and work
hosted the COP26 and commonwealth games in 2014
relative success of rebranding (successes)
6,000 jobs created in tourism since 1998
galleries like Burrell Collection and museum on modern art brings culture
lots of retail- biggest concentration of shops outside of London
24 hour city-attracts people
mixed community- mix between rented and brought when it used to all be social housing
the Gorbals has become a desirable place to live
crime and unemployment has fallen- 55% reduction in serious violent crime
Brownfield sites along the river were regenerated into a major conference centre and 2 new museums.
relative success of rebranding (limitations)
only the centre and Clydebank were focussed on created inequality in areas that weren’t focussed on
mainly for tourists didn’t help locals in industry much
high rise flats-lost sense of community
wealth and health gap still bad theres only so much changing slogans can do- older generation will struggle to see the change most
90,000 still unemployed and life expectancy is still low
scotland with style felt shallow- telling the world to come for a day or two
