5b- comercialisation of physical activity and sport

Question 1

commercialisation

Answer 1

the process by which a new product or service is introduced to the general market

Question 2

3 parts of the gold triangle

Answer 2

sport
media
sponsors

Question 3

sponsorship

Answer 3

where a company puts more money to a team or individual in return for advertising their goods

Question 4

3 types of sponsorship

Answer 4

financial
clothing,equipment and foot wear
facilities

Question 5

media

Answer 5

the main ways that people communicate

Question 6

5 types of media

Answer 6

televison
radio
the press
the internet
social media

Question 7

7 types of technology

Answer 7

hawkeye
VAR
ice-baths
oxygen tents
hyperbaric chambers
prosthetics
match analysis

Question 8

positive of sponsorhip and media for a performer

Answer 8

brand exposure
payment for players

Question 9

positive of sponsorhip and media officials

Answer 9

better quality of exposure
may like them more

Question 10

positive of sponsorhip and media for the sport

Answer 10

higher financial gain which can be put back in the sport
more couvarage

Question 11

positive of sponsorhip and media for the audience and spectators

Answer 11

gives them an opportunity to feel part of the club

Question 12

positive of sponsorhip and media and sponsor/company

Answer 12

exposure means more money

Question 13

negative of sponsorhip and media

Answer 13

pressure on the player

Question 14

negative of sponsorhip and media for the officials

Answer 14

• sometimes shown in a bad light

Question 15

negative of sponsorhip and media for the sport

Answer 15

• sport decrease is exposure

Question 16

negative of sponsorhip and media for the audiance/ spectator

Answer 16

sponsorship lead to bad reputation

Question 17

negative of sponsorhip and media for the sponsor/company

Answer 17

chance of going bankrupt