5003 - Corporate Social Responsibility (CSR), Sustainability, and the Circular Economy - Bcorps and the B-Economy (Lecture 4)

Question 1

Lecture Objectives

Answer 1

• Define a B Corp
• Understand the meaning of the B-Economy
• Be able to select Bcorps to use as benchmarks for your chosen companies in your assignment

Question 2

The B Corporations and leaders of this emerging economy believe:

Answer 2

• They must be responsible for the change they seek in the world
• All businesses should operate as if people and place really matters
• Businesses should aspire to do no harm and benefit everyone
• Business acts with the understanding that we are each dependant upon one another and thus responsible for ourselves, each other and the future generation.

Question 3

What is a B-Corporation

Answer 3

A for-profit businesses that commits to having a positive impact on society and their environment

Question 4

What does it take to be a B-Corporation

Answer 4

To be a B Corp, businesses must go through a rigorous certification process which measures their entire social and environmental performance. And once they are certified, they must sign a legal agreement to confirm their board members will always consider the impact on their stakeholders when making decisions.

Question 5

BCorps Slogan

Answer 5

‘Be the change’
‘Better Business’,
‘Best for the World’ and ‘Benefits for Stakeholders’

‘B Inspired, B Innovative, B Disruptive, B Responsible’