5000 - The Digital Economy - Lecture 6 Flashcards
What is a Digital Strategy?
A plan a business work towards that implements ways to work in and with the Digital Economy
A strategic plan that the whole organisation and its activities are working towards
Components of a Digital Plan
Strategy Group Focused Modernisation Digitally Focused Evidence Based
Components of a Digital Plan: Strategy
Must be planned out
Components of a Digital Plan: Group Focused
Whole team or management team depending on size of the organisation needs to be focused on the task to ensure its success
Components of a Digital Plan: Modernisation
Change from current position to vision for the future
Components of a Digital Plan: Evidence Based
Data to show not only where the company is now but to support going for the vision of the future
The Strategy - Things you need to know before you start
- Know your business
- Who is the target customer
- Marketplace
- Resources
- Market Position, current and future
- Destination
- Tactics
- DATA
Digital Transformation 5 Requirements
Digital Business Strategy and Culture
Staff & Customer Engagement
Process & Innovation
Technology
Data and Analytics
List of Legal Requirements To Consider
- Consumer Legislation
- Sale of Goods Act 1979
- Consumer Rights Act
- Consumer Contracts Legislation
- Digital Economy Act - Data Protection
Online Shopping Protection Laws
Consumer Rights Act
Consumer Contracts Regulations
Consumer Contract
Legally Binding Agreement between you and the consumer concerning the sale of goods or digital content or the supply of services
What is the Purpose of Consumer Contracts?
Strictly regulated meaning greater protection avoiding abuse. Easier to interpret and understand
Sales of Goods Act 1979
Requires goods to be as described to a satisfactory quality and fit for purpose
Consumer Rights Act 2015
Replacement for the Sale of Goods Act, adds rights when you buy digital content
Digital Economy Act
Addresses policy issues related to electronic communications infrastructures and services (like obligation for internet companies to provide minimum standard of connection) and updates conditions for and sentencing of criminal copyright infringements.
