5. Value Propositions Flashcards

1
Q

What is a pain reliever?

A

How does your product:
- produce savings (time, money or efforts?)
- make your customers feel better? (kills frustrations, annoyances, things that give them a headache)
- fix underperforming solutions? (new features, better performance, better quality)
- ends difficulties and challenges customers encounter? (make things easier, helping them get done, eliminate resistance)
- wipe out negative social consequences? (loss of face, power, trust, or status)
- eliminate risks (financial, social, technical risks, or what could go awfully wrong)

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2
Q

What is a value proposition?

A

A value proposition is a statement that explains how some bundles of your products and services address the important jobs, alleviates the extreme pains, and creates the essential gains that a customer cares about.

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3
Q

What is a gain creator?

A
  • create savings that make your customer happy?
  • produce expected or better than expected outcomes?
  • copy or outperform current solutions that delight customer?
  • make your customer’s job or life easier?
  • create positive consequences that customer desires?
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