12. Channels Flashcards

1
Q

What is a channel?

A

How to transmit the value proposition to the customer…how does the customer want it to get to them?

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2
Q

How does distribution complexity effect your economics?

A

The more complicated the solution and the more work you have to do to get it into the hands of your customer…the higher the “value add”.

If you have a low level of distribution complexity then you need a higher volume of sales to make the same return.

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