4A. Changing Quality of Life Flashcards

1
Q

How did farming cause post-WW1 depression?

A

Surplus crops: During WW1, farmers were urged to increase production, using loans, subsidies and mechanisation. After the war, demand fell causing prices to plummet.

The boll weevil also attacked cotton farming in the South.

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2
Q

How did strike action cause post-WW1 depression?

A

There were many strikes in 1919 and 1920, local and nationwide. Most failed to get better working conditions, but still caused businesses to fail, increasing unemployment.

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3
Q

How was coal affected after WW1?

A

The coal industry began to lose out to other fuels such as water power and electricity. Although electricity plants were fuelled by coal this did not make up the overall drop in demand.

In 1900 coal had produced almost 90% of energy supplies in the USA, but by 1930 this figure had dropped to 60%.

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4
Q

How did the government react to the post-war depression?

A

The Republicans in power believed in isolationism and lasseiz-faire policies, and so did very little to stop the depression. However, US exports fell as other countries intoduced tariffs on US goods, in response to the US placing tariffs on their goods. This encouraged the purchase of US-made goods, although not always the same as those otherwise exported.

The depression did right itself under these policies, which greatly influenced government thinking in 1929 when another depression struck.

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5
Q

How did mass production contribute to the economic boom in the 1920s?

A

Mass production in assembly lines were produced more quickly and cheaply, and so were able to be sold at lower, more affordable prices. This increased the number of consumer goods bought, primary cars and radios.

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6
Q

What are the statistics on car ownership from 1917 to 1929?

A

In 1917, there were nearly 5 million registered passenger cars in the USA, by 1929 there were over 23 million.

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7
Q

What are the statistics on car price between 1914 and 1924?

A

In 1914, a Henry Ford Model T cost $825, in 1924 this same model cost only $240.

Henry could afford to pay his workers $5 a day, twice the salary of most industrial workers.

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8
Q

How did Federal policies contribute to the economic boom in the 1920s?

A

Whist the government generally avoided intervention in business, it kept some of the wartime subsidies to farmers in place, and cut taxes to businesses whilst simultaneously increasing tariffs on foreign imports to encourage ‘buying American’.

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9
Q

How did hire purchase and loans contribute to the economic boom in the 1920s?

A

Before the war, borrowing was seen as a last resort, and only banks and loan companies loaned money. In the 1920s, companies pushed hire purchase as a practical way to buy goods.

As the sense of prosperity rose, more people bought homes and farms on mortgages, and banks were more willing to lend.

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10
Q

What are the statistics on consumer debt betweem 1920 and 1929?

A
  • Between 1920 and 1929, consumer debt rose from $3.3 billion to $7.6 billion.
  • Before 1920, people borrowed ~5% of their income, but by 1929 this had doubled to ~10%.
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11
Q

What are the statistics on household connected to the grid between 1917 and 1930?

A

In 1917, there were nearly 8 million homes connected to the grid.
By 1930, there were over 24.5 million.

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12
Q

What was the main cause of the Wall St Crash?

A

Before the 1920s, only banks and the wealthy bought shares. However, as share prices rose rapidly, ordinary people began to buy shares, and resell for profit, creating a Bull Market (where share prices rise and are exepcted to continue). People even ‘bought on the margin’ (took loans) to buy shares, expecting to use the profit to pay back the loan.

This could not go on forever. Investors, worried by the high share prices, sold their shares. This caught on and, as more investors began to sell, the share prices fell. On the 29th October 1929, the stock exchange closed. When it repoened, prices began to fall more gradually until the 13th November.

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13
Q

What were the warning signs of the Great Depression?

A
  • Most people who could buy consumer goods had bought them by 1929, but companies did not cut production enough - goods began to stockpile in warehouses
  • Rising unemployment from 1927, and cuts made to working hours and wages.
  • Banks highly in debt and stock market overheated
  • Depression worsened by Federal Reserve Board (FED)’s attempts to control boom by tightening the money supply
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14
Q

What were the main effects of the Great Depression?

A
  • High levels of government spending - huge government debts built up funding the New Deal
  • Extreme levels of unemployment - as high as 25% during the Great Depression (just under 13 million people)
  • Dust Bowl and migration after droughts in Midwest.
  • Poverty and homelessness as people failed to secure income / keep up mortgage payments
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15
Q

How did Roosevelt seek to manage the Great Depression?

A
  • Roosevelt first closed all the banks, and only let ‘healthy’ ones as inspected by the Federal Reserve Board (FED) reopen.
  • He used federal agencies to create employment, help those in trouble with loans and re-establish confidence, even though this caused huge governmental debts.
  • 1937 Wagner-Steagall National Housing Act set up the Federal Housing Administration to oversee slum clearance and building of housing for low-income families.
  • First and Second Agricultural Adjustment Acts subsidised farmers to produce less.
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16
Q

How did demand for consumer goods increase after WW2?

A

Huge demand for consumer goods post-WW2 that people had done without during the war.

Production increased from $213 billion worth of goods in 1945 to $284 billion in 1950 which helped to keep unemployment low.

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17
Q

How did a business boom contribute to greater spending in the post-WW2 economic boom?

A

The boom in business encouraged employers to expand their workforces and to raise wages, thus encouraging even more spending

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18
Q

How did government action against strikes contribute to a post-WW2 economic boom?

A

Government anti-strike action kept wages lower which encouraged business expansion.

  • When coal miners went on strike, President Truman took control of the coal mines. When rail workers started a sympathy strike, Truman took over the railways.
  • When rail workers walked out, marooning 90,000 passengers and stopping 25,000 goods trucks (many loaded with perishable foodstuffs), he asked Congress to draft strikers into the army.

After this, strikers backed down and there was little strike action afterwards.

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19
Q

How did the post-war ‘baby boom’ cause an post-WW2 economic boom?

A

Growing demand for child-centred foodstuffs and goods (profits of toy manufacturers rose from $1.6 billion in 1959 to $2 billion in 1961).

Over 2.5 million live births in USA in 1940

  • This was 3.6 million in 1950,
  • This reached 4.1 million in 1955

Children also to become consumers - guarantee of increased demand.

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20
Q

How did farmers contribute to a post-WW2 economic boom?

A

Continued farm subsidies after the war as well as increased demand for food, both at home and abroad mean that farmers profited from increased production as opposed to the post-WW1 depression.

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21
Q

How did government spending contribute to a post-WW2 economic boom?

A

Government spending increased under Truman’s ‘Fair Deal’ policies. It provided support to those leaving military service, including:

  • Unemployment pay for a year after the war
  • Loans to buy a home or business
  • Medical / health care.

This left many people in a better condition to become consumers.

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22
Q

How was the post-WW2 economic boom managed?

A
  • The shutdown of the Office of Price Administration (OPA) (which controlled prices throughout the war) in 1946 caused prices to rise by 25% in two weeks, as farmers and businesses sought to exploit the high demand for goods.

However, this settled to a steadier rise.

  • Truman passed the 1946 Employment Act (so called because of its goal of full employment) which set up a Council of Economic Advisers (CEA) to advise the president on managing the economy.

The president was also to give a strategy report to the Joint Economic Committee of the House of Reps. and the Senate after each federal budget

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23
Q

How did the suburbs display economic change?

A

The suburbs created a new, almost all-white American idyll that many people, after cars were widely owned, bought into.

This caused development outside cities to prosper and car sales to rise, but created inner city ghettoes which filled with those who could not move out to suburbs - the poor, and minority groups.

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24
Q

How did the Government and corporations contribute to the development of suburbs?

A
  • The government funded the building of roads and homes - the 1956 Highways Act allowed for 41,000 miles of interstate highways.
  • The Levitt company specialised in mass-produced prefab. houses, leading to an explosion of Levittowns in NE USA where the firm was based
  • One Levittown on Long Island had 17,000 homes for 82,000 residents, the cheapest of which was just under $7000 (very affordable since cheap loans made mortgages easy).
  • Levitt refused to sell to black Americans, as did some other developers, leading to racial segregation within suburbs.
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25
Q

How did industry shift during the 1950s?

A
  • America slowly lost its place as a centre of technological innovation. Though they developed the first transistor radio, a more miniature design was developed in Japan and exported to the USA.
  • By 1958, there were 45 million transistor radios in the USA.

Government increased money supply to keep interest rates low :
1952 - $170 billion in circulation
1960 - $216 billion

Shift in industry from NE to SW due to wartime investment from war production industry in SW. Businesses moved because:

  • Land, goods and services were cheaper,
  • Development of better air conditioning made the area more attractive.
  • Population shift as people attracted to work and more people retire there.
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26
Q

How did the 1960s affect the US economic situation?

A
  • USA finally lost it’s place as world’s largest exporter.
  • Vietnam War, social welfare payments and international commitments drained government finances.
  • Government increasing money supply but inflation was still rising - gold reserves and paper money increasingly out of balance.
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27
Q

What was ‘stagflation?’

A

Stagflation was a period where stagnation in the US economy was met with high inflation, leading to unemployment and business cutbacks.

However, business taxes were rising due to the need to replace government spending. This was worsened by inflation, which caused decline through increases in the cost of raw materials and technology.

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28
Q

How much did the US’s share of manufactured goods decline between 1953-73?

A

In 1953, the US’s share of the world’s export of manufactured goods had been 29%; by 1963 it was 17% and in 1973 it was 13%.

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29
Q

Which two fuel crises affected the USA in the 1970s?

A

The 1973 Arab-Israeli War and the support of Palestine by the Organisation of the Petroleum Exporting Countries. This put the price of oil up by 70% and embargoed the USA (which supported Israel) - this high price never lowered after the war.

The 1979 Fuel Shortage, just as bad as in 1973 but it only lasted for three months.

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29
Q

What was the effect of the two fuel crises during the 1970s?

A

The fuel crises caused many car-dependent Americans to switch from gas-guzzling American cars to more fuel-efficient Japanese and European cars, which was both an economic and symbolic blow to America and her pride.

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30
Q

How did unemployment rise between 1978-9?

A

Unemployment increased from
5.8% in 1978
to
7.1% in 1979.

32
Q

How did life expectancy improve in America from 1915-80?

A

In 1915, life expectancy statistics were:
48 years for white men.
33 years for any other minority.

In 1980, life expectancy statistics were:
74.4 years for white (men).
69.5 years for any other minority.

33
Q

How did the number of homeowners indicate a higher standard of living?

A

1920 - 6.7 million homeowners and 13 million renters.
1940 - 15 million homewoners and 20 million renters.

34
Q

How did increased sanitation facilities indicate a higher standard of living?

A

In 1940:

  • 70% of homes had running water
  • 60% of homes had a flushing toilet
  • 56% of homes had a bath / shower
  • Only 2.6% of homes had no toilet whatsoever.
35
Q

How did improvements in electricity indicate a higher standard of living?

A
  • Investment into electricity access meant that more people needed electricity for consumer goods.
  • 100,000 miles of electricity lines built by the Rural Electrification Administration (REA) in 1939.

(In 1940)

  • 79% of homes had electric lights
  • 44% of homes had an electric fridge
  • 83% of people owned a radio
36
Q

How did retail change in the USA?

A

By 1929, retail chains sold 21.9% of all goods sold in the USA.
As they increased, they replaced “mom and pop” shops (family-run businesses) that could not offer discounted prices of chain stores.

37
Q

How did food costs indicate a higher standard of living?

A

1930 - 24% income on food, 13% of this on eating out.
1940 - 21% income on food BUT 15% of this on eating out.

Greater affluence - higher salaries, lower food prices, more disposable income.

38
Q

How did car ownership indicate a higher standard of living by 1980?

A

By 1980, 34% of US households had 2 cars - 18% had 3 or more.
In 1980, only 12% of people did not have a car.

Links to leisure e.g. theme parks and drive-in movies.

39
Q

How did manufacturers encourage post-WW2 consumerism?

A
  • Increasing number of products sold in a huge variety of styles and colours
  • Constant update of products to sell “new” and “improved” versions increased rates of sales
  • Built-in obsolescence - products designed to be less sturdy and need replacing every few years
  • Advertisement targeting via television, which ran on sponsorship.
40
Q

How did television grow during the 1950s?

A

In 1950, 9% of homes had a television.
By 1955 this was 65% and
By 1960 this was 85%.

This is because installation was easy, homes had electricity and TV was convenient for those in suburbs.

41
Q

How did targeted advertising develop during the 1950s?

A

Specific groups of consumers began to be targeted by advertisements for different kinds of products.

Advertisements for products such as toys were targeted directly at children via children’s programmes on television and radio.

  • In just 5 months, the company behind the TV character Davy Crockett made $100 million from the sale of racoon-skin caps of the outfit alone

Advertisements for ‘labour-saving’ devices e.g. vacuum cleaners and kitchen units were targeted at women, whereas car adverts were targeted at men.

42
Q

How did health and nutrition change in postwar America?

A
  • WW2 = food was rationed.
  • After the war, people craved the fat, sugar and meat that they had been deprived during the Second World War. This led to Americans eating far more unhealthily than before the War.
  • Coca Cola made $56 million before tax in 1950 and $79 million in 1959.
  • People also smoked far more in the 1950s - many got into the habit during the war.
  • By the early 1960s, studies were being made into the effects of too much cholesterol in the diet, as well as the effects of smoking.
43
Q

How did teenage consumption indicate a higher standard of living?

A

Teenagers post-war had far more spending power than they did before the war. A 1959 survey stated that teenagers across America spent about $10 billion a year, mostly on:

  • Transport - in 1959, there were 1.5 million teenage car owners.
  • Clothing and Sports - teenage girls across America spent $20 million a year on lipstick alone.
  • Food and Drink - teenagers ate about 20% more than adults, and supported the demand for ice-cream parlours and drive-throughs
  • Entertainment - teenagers spent about $75 million on records a year. Their demand for entertainment also spurred on focus on teen audiences, both for high school films and cheap horror and sci-fi movies.
44
Q

How did the disparity of wealth in America increase between 1949 and 1956?

A

In 1949, the top 1% controlled 21% of the country’s wealth. By 1956, this had increased to 26%.

45
Q

How had percentage home ownership increased by 1960 compared to 1940?

A
  • In 1940, 44% of people owned their own homes.
  • In 1960, this was 62%.
46
Q

How was income diffferent between white and black families?

A

In 1939, the average income for a white family was $1,200, and only $530 for a black family.

In 1960 this was $5,800 for a white family, and $3,200 for a black family.

In 1979, this was $28,900 for a white family, and $19,400 for a black family.

47
Q

How did poverty affect white versus black Americans in post-war America?

A

In 1966, about 12% of white Americans and 41% of black Americans lived below the poverty line.

48
Q

What evidence demonstrates the (small) emergence of a black middle class?

A
  • In 1970, the black middle class made up 27% of all black workers.
  • 4% of the suburban population were in black American suburbs.
49
Q

How were minorities in inner-cities abandoned in postwar America?

A

Minority groups had been left behind in inner cities which formed ghettoes. As funding was pulled from these areas as the rich and white left and tax base declined, these areas were left to decay through ‘planned shrinkage’.

In a typical hispanic ghetto in South Bronx, New York, half the families were on welfare.

50
Q

How did poor conditions in inner cities influence rates of crime in these areas?

A
  • Poor living conditions in inner cities - dilapidated subdivided housing often badly in need of repair
  • Little investment by landlords into tenancies in area - some even burned down their properties to claim insurance.
  • Between 1960 and 1974, the number of deliberate fires tripled
  • The hopeless situation of many black Americans in inner cities led some to turn to crime, drugs etc.
51
Q

How large was the ‘Great Society’ programme and why did it fail?

A
  • For the ‘Great Society’ programme, Johnson established an agency with a staff of over 130 and a budget of over $960 million to run the planned policies.
  • However, the scale of the issue of poverty quickly overwhelmed funding, which was also diverted to meet the financial demands of the Vietnam war.
52
Q

How did Nixon change the management of poverty in the USA?

A
  • Dismantled the Office of Economic Opportunity, ending the over 1000 Community Action Programs established in deprived areas that it funded
  • Enlargened the food stamp programme and made Federal Government administer it
  • Linked social security payments to inflation
  • Family Assistance Plan of 1970 - combined welfare benefits into revised figures - whole often less than the sum of its parts
53
Q

How did ‘workfare not welfare’ undermine the position of minorities in the USA?

A

Workfare decreased the benefits given through welfare to the unemployed - since black Americans and other minorities suffered from ‘last hired, first fired’ reducing their rate of employment, they lost out on welfare and so their position was undermined.

54
Q

When was the 40-hour work week introduced, and under which Act?

A

The Fair Labour Standards Act in 1938 set the maximum working time without overtime pay to 40 hours a week .

55
Q

How was leisure time seen during the 1920s - 1930s?

A

Leisure time was seen as a privilege of the middle, upper and better-off working classes. Most poor people still worked long hours, and had very little money to spare. This got worse during the Great Depression.

56
Q

How did the leisure industry evolve from 1917-45?

A
  • Movie theatres, theatres and sports stadiums sprang up in and around cities and towns.
  • Eating out became a popular leisure activity, as did visiting illegal speakeasies where people could gamble and drink (Prohibition ended in 1933).
57
Q

How many people were visiting the movies by the end of the 1920s?

A

By the end of the 1920s, nearly 80,000,000 people went to see a movie each week - great sign of propserity.

58
Q

How does the size of stadiums indicate the growth of spectator sports?

A
  • The Rose Bowl American footbal stadium was built in 1922 for an audience of 57,000, but had to be enlarged in 1928 to hold 76,000.
  • Whereas most baseball stadiums held about 35,000 people, the New York Yankees stadium had to be rebuilt in 1923 to hold 53,000.
59
Q

How did attendance to the Yankees increase from 1917-1920?

A

1917: Attendance at 330,000 for the year.
1920: Attendance at 1,290,000 for the year.

60
Q

When was the first talking film produced?

A

The first talking film ‘The Jazz Singer’ was produced in 1927.

61
Q

Why was radio important for US culture during the 1920s?

A

Radio was important for several reasons:

  • Radio allowed people to listen to the news, sports games and music from their own homes.
  • Radio pioneered styles of music such as Jazz, leading to an increase in its popularity, as well as creating demand for Jazz clubs and dance venues
  • Advertising on radio was unregulated, and thus inflenced trends and the economic boom through the promotion of products.
62
Q

How did WW2 influence leisure activities in the USA?

A
  • Significant restrictions imposed by war-time conditions (night-time matches stopped to save electricity)
  • Quality of men’s games suffered as men fought in WW2
  • Formation of women’s sports teams e.g. the All American Girls Professional Baseball League which played from 1943-54 and drew audiences of ~1,600
63
Q

Why did leisure time increase after WW2?

A
  • 40-hour work week, paid holidays and wage regulation increased leisure time and income
  • More white-collar than blue-collar workers in the 1960s (35 million vs 32 million)
  • 40% of married women worked, boosting household incomes
  • Changes in manufacturing (even greater mass production) made goods cheaper

On average, Americans spent 1/6 of their income on leisure

64
Q

How large was the baby boom?

A

According to the 1970 US Census, the number of children under 5 years of age (per 1000 women aged 20 to 44) rose from 400 in 1940, to 551 in 1950, and higher still to 667 in 1960.

65
Q

How did the baby boom lead to increased TV popularity?

A

The baby boom led to the success of the TV in a multitude of ways:

  • Easy entertainment for children - networks and stations created their own programming for children.
  • Easy babysitting - the population boom created a shortage of babysitters
66
Q

How did suburbanisation lead to increased TV popularity?

A

Distances / length of commutes between the suburb and the city, as well as fuel prices, made it easier to stay at home and watch TV than to drive to a bar or night club.

67
Q

How was the radio utilised by politics?

A

Woodrow Wilson recorded a speech for radio for troops crossing the Atlantic during WW1.

Harding spoke on the radio in 1922 and Coolidge gave a State of the Union address in December of 1923.

Roosevelt famously used the radio to increase support for his ideas - ‘fireside chats’ could give explanations on his policies in a simple and friendly manner, as if sitting by their fireside, increasing his popularity massively. No other president was elected for four terms in a row.

68
Q

How did television become important for politics?

A

Television quickly became the main way Americans recieved political information, and so was altered accordingly. This favoured Presidential candidates who were quick-witted and able to respond quickly to questions, as well as those who made multiple media appearances. Bill Clinton gained significant popularity through playing the saxophone on late-night television!

69
Q

What were the economic impacts of the USA becoming a car-owning culture?

A

Increased demand for cars led to a growth in the car industry as well as associated industries:

  • In 1921, 121,500 petrol stations made $1.8bn that year in petrol sales
  • By 1967, 216,000 petrol stations made $22.7bn that year in petrol sales
70
Q

What were impacts of the USA becoming a car-owning culture on roads?

A

Roads were improved and expanded as more people owned a car:

  • In 1917, the USA had 2,900,000 miles of public road
  • By 1980, this had increased to 3,860,000 miles of public road
  • This matched an increase in car ownership - in 1960, 21.5% had no car, by 1980 this was 12.1%
71
Q

What were impacts of the USA becoming a car-owning culture on businesses?

A

Increased car ownership led to increases in roadside businesses and businesses on rural-urban fringe

  • By 1958, 56,000 motels made $850 million a year
  • By 1954, 3,800 drive-ins made 16% of allcinema box office reciepts
  • Southdale, Minneapolis, the world’s first covered shopping mall opened in 1956
  • Between 1960-80, about 30,000 malls were built to increasing sizes
72
Q

What were the problems of the US becoming a car-owning culture?

A
  • US infrastructure became car-dependent, making life for those without a car (the poorest) difficult.
  • Cities became congested, with greater traffic, air pollution, and less space.
73
Q

How did air travel develop during the 1920s?

A
  • 1925 Kelly Act - national air routes laid out for mail delivery
  • In 1926, Western Air Express carried 267 passengers, which increased to over 25,000 by 1929.
74
Q

How did air travel develop after WW2?

A
  • Jet engine and radar both invented
  • ‘Tanker’ airplane design from WW2 adapted to become Boeing 707
  • Money available for developments in air travel as Cold War led to competition against the USSR in many technical fields.
75
Q

How did tourism increase between 1970-1980?

A

1970:

  • 5,260,000 Americans went abroad
  • USA had 2,290,000 international visitors

1980:

  • 8,160,000 Americans went abroad
  • USA had 8,200,000 international visitors
76
Q

How was air travel affected by deregulation?

A
  • 1978 Airline Deregulation Act ran down the Civil Aeronautics Board, ending federal government control over airline ticket prices, routes and flight times.
  • ‘Low-cost’ airlines emerge to compete with established airlines and decrease ticket prices
  • Many unprofitable routes cut, reducing rural flights.