4.9 Flashcards

1
Q

What is re-branding?

A

Making changes to a place to alter people’s idea of it as a place.

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2
Q

What is re-imaging?

A

Changing a place from somewhere that looks bad to somewhere that looks good

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3
Q

What are examples of rebranding strategies?

A

New York has used slogans to change their image:

  • The Big Apple (attractive to families and old people)
  • The Sinatra “city that never sleeps” (attractive to younger people waning to experience nightlife)
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4
Q

What is an examples of a re-imaging?

A

“Smutty hens cop ban”

  • Move is part of a crock down on hen and stag dos which will also see drunk revellers hauled off trains before they even reach Tenby in Pembrokeshire.
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5
Q

What may target groups be with rebranding strategies?

A

Visitors, residents and employees, business and industry, or exporters

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6
Q

What is an example of Urban rebranding?

A

Titanic Quarter Belfast

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7
Q

Why was the Titanic Quarter rebranded?

A
  • Big ship warehouses was not needed, as ship building potential was on a decline.
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8
Q

How much was invested into the Titanic Quarter?

A

£4.9 million - to transform it into a 4-star hotel show.

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9
Q

What investment (companies) has occurred in Titanic quarter as a result of the development?

A
  • Audi and Premier Inn have started to invest.
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10
Q

What are the positive impacts of Titanic Quarter?

A
  • Northern Ireland Science Park has begun to grow again with investment in the IT.
  • “Titanic Belfast” visitor centre welcomed a million visitors in its first year.
  • £105 million of additional tourism has resulted - 803 additional jobs in the Belfast economy.
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11
Q

What are the negative impacts of Titanic Quarter?

A
  • Highly-skilled people working in construction have lost their jobs - leading to unemployment. Could lead to outward migration.
  • Overcrowding of people may occur, as well as pollution being produced during construction.
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12
Q

What is an example of rural rebranding?

A

Bronte Country, Haworth

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13
Q

Why did rebranding occur in Haworth?

A

To attract tourism and diversify the area to reduce the level of young outward migration

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14
Q

How did rebranding occur?

A
  • Focus on the landscape described by the Bronte Sisters and by Kate bush in Wuthering heights.
  • Incorporated small animals holdings, b&bs, cottages, ‘glamming tents’ and Airbnb’s
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15
Q

What was examples that the rebranding in Haworth was successful?

A
  • Tour de Yorkshire was back in Bronte Country

- Dragon Boat Festival was hauled a big success

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16
Q

What are positive impacts of Haworth?

A
  • Economy boosted as a result of the increase in tourism.
  • Social improvement due to more money brought into the local economy. This is especially true as Bronte is very deprived.
  • Services may improve - e.g. improved bus services.
17
Q

What are negative impacts of rebranding in Haworth?

A
  • People that have moved there for a quiet may be annoyed with the increase in population into the area.
  • Agriculture has decreased, which means employment may have decreased for locals.
  • Need for more housing, may lead to further development, meaning building on ground.