4.4 Bussiness Model/Value Innovation and SCI

Question 1

What two types of BM are there and what is there difference?

Answer 1

1. Value-based BM
   - > focusses on the need of the customer
2. Activity-based BM
   - >

1

Question 2

WHat are the 4 value propositions of the Business model framework?

Answer 2

• value communication
• value creation
• value delivery
• value capture

Question 3

The Value Proposition Canvas

Question 4

What are the three guidelines for BM Ideation and Innovation?

Answer 4

• Creating Combinations
• Analogical thinking
• Openness

Question 5

What does creating combinations mean in terms of SCI and what is the challenge?

Answer 5

-combining different BM pattern to a new one
→ Internet = HTML ü Browser

Challenge: when there are too many combinations, difficult to recognizie the valuabe combinations

Question 6

What does analogical thinking mean in terms of SCI mean?

Answer 6

using the same BM in a different sector
→ AirBNB is for apartements in the tourism sector NOW vayable is for the experineces in the tourism sector