4.3.3 Cultural and social issues Flashcards
Cultural audit
Study and examination of an organisations, cultural, characteristics (such as its assumptions, norms, philosophy , and values) to determine whether they hinder or support its vision and mission
Ethnocentrism
The tendency of people to view their own cultures, ethics and norms as superior. The valuation of other coaches are Quarrington preconceptions originating in the standings and customs of one’s own culture.
High- context cultures
Cultures, including much of the Middle East, Asia, Africa and South America, that arm, relational, collectivists, intuitive and contemplative. This means people in these coaches. Emphasise interpersonal relationships. Developing trust is an important the first app to any business transaction.
Low-context cultures
Cultures such as those of North America and much of Europe that tend to say what they mean. A communication style that relies heavily on explicit and direct language.
What are cultural factors?
Cultural factors include; Beliefs, moral values, traditions, language, laws held by a country
What are social factors?
Social factors include; lifestyle, religion(s), economic wealth, family structures, education, and political systems held by a country
What are cultural and social factors affecting global marketing
- cultural differences
- language
-unintended meanings - differing tastes
- inappropriate branding and promotion
How are cultural differences a factor affecting global marketing
Cultural Differences: Different cultures have different values, beliefs, and customs that can influence how products and services are marketed. For example, in some cultures, modesty is highly valued, so advertisements featuring provocative or revealing images may be perceived as offensive.
How are languages a factor affecting global marketing
Language: Language is a critical component of effective global marketing. Messages must be communicated in a language that the target audience can understand, and the language must be culturally appropriate. Poor translation or inappropriate use of language can lead to misunderstandings, which can damage a brand’s reputation.
How are unintended meanings a factor affecting global marketing
Unintended Meanings: Words, symbols, or images that are innocuous in one culture may have a completely different meaning in another culture. For example, the “thumbs up” gesture may be perceived as positive in some cultures, but in others, it is a highly offensive gesture.
How are differing tastes a factor affecting global marketing
Differing Tastes: Different cultures have different tastes and preferences for products and services. Marketers must take into account these differences when developing products, advertising campaigns, and promotional activities.
How are inappropriate branding and promotion a factor affecting global marketing
Inappropriate Branding and Promotion: Marketers must be aware of cultural and social norms when developing branding and promotional activities. For example, using certain colors or images that are associated with negative connotations in a particular culture can lead to backlash and damage a brand’s reputation.
