4.1.1 SOCIAL INFLUENCE Flashcards
define conformity
the tendency of people to adopt the behaviour, attitudes and values of a group
what are the three types of conformity
compliance, internalisation and identification
define compliance as a type of conformity
going along with others to gain approval or avoid disapproval: publicly conform but privately disagree
define internalisation as a type of conformity
going along with others because you have accepted their point of view and it is consistent with your own: a permanent change in thinking and personal beliefs
define identification as a type of conformity
going along with others because you have accepted their point of view but only because you have a desire to be liked by them: accepting adopted behaviours as right and true but only adopting them to be accepted
what are the two reasons for conformity
normative social influence and informational social influence
define normative social influence
a person conforms to feel accepted and to have a sense of belonging in a group, conforming because it is socially rewarding or to avoid social rejection, usually occurs when around strangers or in stressful situations
define informational social influence
a person conforms to be right because we are uncertain about what is right or wrong, happens in new and crisis situations or when in present with an expert
what was the aim of aschs study
to examine the extent to which social pressure from a majority, could affect a person to conform
describe the procedure of aschs study
- 50 american male students
- believed they were taking part in a perception test
- one participant with 7 confederates
- asked to say which line was the same length
what were the findings of aschs study
36.8% conformed, 75% conformed at least once
why did participants in aschs conform
distortion of judgement, distortion of perception, distortion of action
what were the variations of aschs study
group size, unanimity, task difficulty
what was the aim of the stanford prison experiment
wanted to study brutality in prisons in 1960s america
describe the procedure of the stanford prison experment
- 24 male volunteers
- selected from 75 based on mental and physical stability
- participant randomly assigned prisoner or guard
- prisoners given numbered smocks, chains and arrested by real police
- guards given uniforms, dark sunglasses, handcuffs and a truncheon
what were the findings of the stanford prison experiment
participants identified quickly, guards dehumanised prisoners who had become increasingly submissive, the experiment was terminated at 6 days
what was the conclusions made from the stanford prison experiment
people conform quickly to social roles, despite their morals, situational factors were largely responsible and none of the participants had previously behaved this way
define obedience
social influence in direct response to an order from another person
what was the aim of milgrams study into obedience
to investigate if in certain circumstances a normal person would give someone a potentially lethal electric shock if told to do so by an authority figure
who is eichmann in relation the milgrams study
claimed he was just obeying orders given whilst on trial for responsibility of the nazi camps, milgram considered whether germans are more obedient than other countries
describe the procedure of milgrams study
used 40 male volunteers at yale university, the participant was the teacher, asked to give an electric shock of increasing voltage each time the learner made a mistake, the teacher heard pre recorded cries of distress and at 315V went silent
what was the range of voltage in milgrams experiment
15-450V
labelled ‘slight shock’ to ‘danger: severe shock’
how many people went up to 300V
100%
how many people went up to 450V
65%
how many people were glad to have participated
84%
outline the behavioural findings of milgrams study
participants showed signs of tension
three had full blown seizures
outline the conclusion from milgrams study
ordinary people are extremely obedient to authority, even when asked to behave in an inhumane manner
it is not evil people who commit atrocities
ao3: what did perry do to evaluate milgrams study
listened to tapes of participants and discovered that many of them expressed doubts that the shocks were real
ao3: outline hofling et al’s study into obedience to authority
nurses in a hospital ward were studied and they found high levels of obedience to unjustified demands by doctors delivered over the phone, with 21/22 nurses obeying
outline milgram’s three proximity variations
variation 1: T and L in the same room
variation 2: touch proximity
variation: remote instruction, over the phone
outline the findings from the proximity variations
variation 1: T and L in the same room
40%
variation 2: touch proximity
30%
variation: remote instruction, over the phone
20.5%
what was the obedience rate when the teacher and learner were in the same room
40%