4 - Pavlovian Applications

Question 1

John B. Watson

Answer 1

1st to systematically study human emotions

Question 2

Conditioned Emotional Responses

Answer 2

an emotional response to a stimulus that is acquired through Pavlovian conditioning

Question 3

Counterconditioning

Answer 3

use of Pavlovian procedures to reverse unwanted effects of conditioning

Question 4

Systematic Desensitization

Answer 4

a person images a very weak form of frightening CS while engaging in relaxation exercises

Question 6

Aversion Therapy

Answer 6

a stimulus (that’s become a CS) which causes what is considered to be undersirable conditioned response is paired with a very unpleasant US

Question 7

Virtual Reality Exposure Therapy

Answer 7

Allows interaction with feared stimuli without being in real danger

Question 8

Conditioned Taste Aversion

Answer 8

when a food becomes a CS for illness & its associated symptoms (e.g. nausea)

Question 9

How do advertisements pair with classical conditioning?

Answer 9

Advertisement regularly pair product with stimuli that reliably elicit positive emotions

Question 10

Cobranding

Answer 10

pairing a new product with an already successful one OR pairing competing brands with stimuli that would be considered negative

Question 11

Prejudice

Answer 11

-tendency to prejudge without all relevant info
-to hold negative views about a person or group