(3.5) Ownership And Control - Postmodernism

Question 1

Postmodernist view of the media

Answer 1

-argue that significant changes in the nature of society and move from modernity to post modernity has changed the whole nature of ownership and control
-now seen as impossible to argue owners or editors control the media

Question 2

Define media saturation

Answer 2

-similar idea to pluralists
-refers to the choice being greater than ever to what media we are exposed to and we are exposed to media messages all day every day

Question 3

Baudrillard - simulacra and image domination

Answer 3

-we live in a media saturated world where images dominate and distort our view
AO2 - we see sanities images of war - hyper reality(inability to distinguish from reality and a simulation)
-media presents simulacra - make believe images or reductions of real events that have no relationships with the real world

Question 4

Levene - media fluidity

Answer 4

-media is fluid and the gap between producers and their audiences has worn away - now much easier to reject hegemony and find an outlet
-facebook and twitter allow people to put across their own narratives and views (counter - hegemony)

Question 5

AO3 - criticisms of postmodernism

Answer 5

-Levene is too optimistic - audience may not be able to control their narrative in a way that brings change

-some social media messages just exists in a social media bubble e.g singing a TikTok song

-media saturation actually gives power to the owners as if people don’t know what reality or hyper reality is then they can make up what they like