(3.4) Ownership And Control - Pluralism

Question 1

Pluralists view of the media

Answer 1

-believe different parts of the media cater to different sections of society
-media reflect society, diversity in society means diversity in media

Question 2

Pluralists view on media control

Answer 2

-owners do not have direct control over the media
-media owners can influence but cannot control for many reasons (audience taste, legal requirements, dominant stories etc..)

Question 3

Pluralists view on dominant ideology

Answer 3

-there is no single dominant ideology but a wide range of competing groups in society with different interests
-media controlled by circulation and audience figures in search of profits