(1.2) New Media - Attitudes

Question 1

Define convergence

Answer 1

-one device being able to do multiple things e.g a phone being able to listen to music, pay for stuff and access the internet

Question 2

Define interactivity

Answer 2

-audience being able to engage in something like a tv show e.g hashtag on twitter

Question 3

Define audience/user power

Answer 3

-the ability to stream whenever and whatever you want
-additionally it means being able to influence media through things like YouTube posts

Question 4

Define accessibility

Answer 4

-the new media is free and can be accessed by anyone with internet access
-raises issue on how money is made

Question 5

Curran and seaton - power without responsibility - neophiliacs

Answer 5

-positive about benefits of media
-new forms of media (social media) have led to an increased amount of choice
-revitalisation of democratic engagement
-audience shave control over the media they consume

Question 6

Define cultural pessimists

Answer 6

-believe we are always under surveillance e.g advertisement through cookies
-new media exposes people to crimes such as identity theft
-new media has the same issues as old media but brings along new ones