(3.1) Ownership And Control

Question 1

Who owns the UK media

Answer 1

-5 billionaires own 80% of the media
-Rupert Murdoch - owns the times, the Sunday times, the sun and the sun on Sunday

Question 2

Define media moguls

Answer 2

-an individual who owns a significant share of a media company which provides them with significant control over what we consume
Curran - it has always been the case that a few people own all of the media - 1937 found men owned approximately half of all newspapers

Question 3

Define media concentration

Answer 3

-recent trends show that the number of companies controlling global mass media has shrunk
Bagdikian - 50 companies in 1983 to 7 in 2004

Question 4

Define conglomeration

Answer 4

-major difference in media ownership compared to 40 years ago is movement of corporations to the global market as they have become TNCs

Question 5

Define horizontal integration

Answer 5

-refers to the fact that global media corporations often cross media boundaries and invest in a wide range of media products

Question 6

Define vertical integration

Answer 6

-focus on increasing economic control over all aspects of the production process to maximise profit
-e.g making a movie to distribute on their own cinema chain like Netflix originals

Question 7

Define media synergy

Answer 7

-synergies their products e.g a movie comes with a soundtrack, merch, cover and game

Question 8

Define lateral expansion

Answer 8

-some media corporations expand into other fields such as virgin media with virgin holidays, internet etc…