(3.3) Ownership And Control - Neo Marxism

Question 1

How do Neo Marxists agree with traditional Marxists on ownership and control

Answer 1

-agree that the role of the media is the dissemination of bourgeois messages and ideology

Question 2

How do Neo Marxists differ to traditional Marxists on ownership and control

Answer 2

-owners don’t micro manage day to day control but the journalists are hired as they share similar opinions
-dominant ideology is reflected in the media because journalists share it

Question 3

Glasgow university media group (GUMG)

Answer 3

-1970s GUMG found that majority of journalists are white M/C men who share the same views

Question 4

Gramsci - Hegemony

Answer 4

Gramsci believes that editors are not consciously presenting dominant ideology through the media, they have created hegemony
Hegemony - the dominant ideology becomes viewed as common sense and other views are seen as ridiculous

Question 5

Neo Marxism view on news values

Answer 5

-values and assumptions held by editors and journalists on what is newsworthy
-they don’t want to upset their owners but also need to make profit
-the news values means they don’t always put the dominant ideology and will consciously put controversial and critical views to seem unbiased

Question 6

AO3 - traditional Marxism criticism on Neo Marxists

Answer 6

-question that all journalists share the right wing view of their owner, some have to think otherwise

Question 7

AO3 - pluralists criticism on Neo Marxism

Answer 7

-claim that the views in mainstream media are more to do with the market demands of the audience
-argue that there are a lot of different media outlets and you would be able to find one suited to your societal views